At the
same time, he rejects those theories, «more or less tinged with behaviouristic
psychology,» which assume» that human nature has no dynamism of its own and that psychological changes are to be understood in terms of the development of new «habits» as an adaptation to new
cultural patterns.»
Abraham Moles, director of the Social
Psychology Institute at Strasbourg, points out that while TV has been a
cultural life buoy for farmers, lonely people, and the culturally and the socially impoverished in France, it has at the
same time been a pressure toward the banal and the constricting for those already experiencing a communication - rich life.