A decade ago Kenichi Ohmae described this process9, driven by global exposure to the
same information, the
same cultural icons, and the
same advertisements, as the «Californiazation» of
taste.
While The New may have become diluted in recent years by a growing market's increased need for new product to consume and gamble upon, we are, at the
same time, in a golden age of knowledge, gained and shared through technology and globalization and the resulting diversification in knowledge,
taste, and sense of
cultural responsibility.