Only 12 have «branded» their Twitter page, leaving it in
the same generic format it came in.
Not exact matches
Fortunately we have to contend with only two
generic eBook
formats at this time — MOBI / KF8 and EPUB — and it is easy enough to build eBooks for both
formats from the
same sources.
Even if you use a lot of similar phrases and the
same openings and letter
formats, the text has to be specific, not
generic.