In fact, attractive faces activate
the same reward circuitry in the brain as food, drugs and money.
Power activates the very
same reward circuitry in the brain and creates an addictive «high» in much the same way as drug addiction.
Not exact matches
As I have written before, power is addictive and manifests at neurochemical level through a
reward circuitry of dopamine flow, the
same transmitter responsible for producing a sense of pleasure.
«The people who initially find that milk shake most orgasmic will want more of it, but in so doing they cause neuroplastic changes that downregulate the
reward circuitry, driving them to eat more and more to regain that
same feeling they crave.»
It could explain why people with autism have restricted interests — because they find only very selective things
rewarding — and it could explain the differences in language acquisition — because the neural
circuitry involved in
reward learning is the
same circuitry that mediates both language learning and production,» says Abel, who also is the Roy J. Carver Chair in Neuroscience and UI professor of molecular physiology and biophysics.
Research on animals often fails to produce the
same results in humans, though the researchers said the brain
circuitry involving the
reward system is similar in all vertebrates.
Now, in the new paper published in the journal Nature Neuroscience, researchers wanted to find out if these two
rewards — sweetness and calories — travel along the
same brain
circuitry.