Our goal was thus to continue to provide our
visitors with all the
same compelling content, but to put in place the necessary mechanisms for growth in a contemporary context — that is, to expand the functionality
of the server, to increase the
types of content we can provide, and to provide an experience that is consistent across all devices and platforms.
Not all
visitors will want to engage in the
same way, and your site's design should exhibit an understanding
of the different personality
types of your audience.