-- Buyers use specific online tools
during different phases
of the home search
process — How important «local» search terms and websites are for buyers — How mobile technology cements online to offline home buying — including the reading
of online reviews — How video and YouTube
satisfy buyers» research needs — The role
of age and gender in driving real estate decision making in the market by being the top demographics who searched online and took the next
steps offline — Top states for searches around first - time home buyer tips and specific housing segments like senior housing and foreclosures