They play it much harder in the tall
trade, says Halberstam, because, while we may think of our sports stars as heroes, «the new American athlete, particularly the modern American
professional basketball player... was rarely confident about anything
save his own sport... he was more often than not black, often came from pathetic economic and psychological circumstances, was a basketball player out of desperation....
For example, to a buyer, value may come in the form of a low purchase price (monetary value), advice from a sales rep throughout the process (expertise value) and recommendations on qualified
professionals to contact accountants, lawyers and
trades - people (time -
saving value).