So it seems that the demographic for this marketing campaign is shifting towards a generation that has some more
savings than younger people, and could be more interested in trading.
Not exact matches
Gerri suggests
young people, in particular, should focus on their high - interest debt, rather
than putting money toward their retirement
savings right away.
However, they were quick to note that for
young people who don't have
savings, rely on a Federal Housing Administration insured loan, don't itemize their tax deductions, and only stay in their home for 5 years, renting is cheaper
than buying in 27 of the 100 largest metropolitan cities.
Kids and teens are often familiar with online activity, and opening an online
savings account could be more of an incentive
younger people to save
than visiting a physical bank branch.