«The combination of really distinctive chip shop flavours and bold newspaper - style
packaging is a real point of difference for Burton's Fish «n» Chips vs. all other
savoury snacks,» says David Costello, head of customer category management at Burton's Biscuit Company.
The major players ruling the
packaged savoury snacks market in India are, PepsiCo — the market leader with its Cheetos, Kurkure, Lay's Lehar & Uncle Chips brands Haldiram, Balaji Wafers (Balaji), Parle (Hippo, Parle), ITC (Bingo), Bikaji, Bikanervala, Prataap Snacks (Yellow Diamond), and DMF (CRAX) amongst o
snacks market in India are, PepsiCo — the market leader with its Cheetos, Kurkure, Lay's Lehar & Uncle Chips brands Haldiram, Balaji Wafers (Balaji), Parle (Hippo, Parle), ITC (Bingo), Bikaji, Bikanervala, Prataap
Snacks (Yellow Diamond), and DMF (CRAX) amongst o
Snacks (Yellow Diamond), and DMF (CRAX) amongst others.
This «convenience» trend is all about portability — in the US, 1 - 3 oz
savoury snack packaging is most popular and steadily growing in market size, often with re-sealable
packaging.
Following the introduction of plain
packaging for tobacco products in some countries and calls to extend the legislation to other sectors, Brand Finance has analysed the potential financial impact of such a policy on food and beverage brands in four categories: alcohol, confectionery,
savoury snacks, and sugary drinks.