Sentences with phrase «savvy rocket scientists»

The story of the most successful marketing and public relations campaign in history, featuring heroic astronauts, press - savvy rocket scientists, enthusiastic reporters, deep - pocketed defense contractors, and Tang.

In Marketing the Moon, David Meerman Scott tells the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program, featuring heroic astronauts, press - savvy rocket scientists, enthusiastic reporters, deep - pocketed defense contractors, and Tang.