«Forward - thinking retailers and restaurants with a distinctive definition of local and a focus on marketing and merchandising fresh, high - quality products at the right price will
see an
immediate impact and capture a long - term
advantage in this growing market,» A.T. Kearny says.
In the Canadian context, my view is that few, if any, large firms use these competitive
advantages to their full potential; the work required to properly take
advantage is
seen as a «cost» to the firm with no
immediate return on investment.