Digital media is an ever - growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company
says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.
Rather than have to search around for what people are
saying about your brand, Brand24 delivers real - time information on what's been said as well as what is going on with your competition.
This lets consumers know that no matter what
they say about your brand, you're listening and responding swiftly and appropriately.»
What people
say about your brand on the web can make or break your business.
Keep tabs on what folks are
saying about your brand, your competitor or other relevant terms for your business.
It's essential to keep this in mind and monitor what is being
said about your brand online.
Brands in highly regulated industries usually have an easier time of enforcing such controls because their employees are accustomed to restrictions on what they can
say about the brand.
A recent study by Fullscreen and Shareblee via MarketingCharts found that nearly 40 % of 18 -34-year-olds are more likely to trust what an influencer
says about a brand than what the brand says about itself.
Listening to what is being
said about your brand and industry across social media is important.
Hear what Clothes Mentor store owners have to
say about the brand and their experience with NTY Franchise Company in the following Clothes Mentor owner testimonials:
Social media has also had an impact on me personally in my position as CEO, because it allows me to see exactly what people are
saying about our brand.
Going even deeper, it is true to say that your company brand today is what your customers
say about your brand to their contacts.
I really have nothing bad to
say about this brand.
Here's what they have to
say about the brand:
I did spend the last 3 years with a stash of over 25 Rumparooz OS cloth diapers and I have nothing but good things to
say about this brand and the company.
I agree all that
you say about the brand Laurie x
Click the link below to see what others
say about Brand New World!
My recent experience has already made me question that, so I searched the news stories to learn what the publisher
said about the brand's decision to cease operations.
Then while searching I came across this food, it had nothing he couldn't eat and pretty much every one has good things to
say about this brand.
Remember what the experts
say about branding: branding is what people say about you when you're not in the room.
Take a look at what some of our clients
say about their Brand Your Career experiences, then contact us for your cutting - edge career marketing materials.
What your business card
says about your brand.
«You are the chief marketing officer for the brand called you, but what others
say about your brand is more impactful than what you say about yourself.»
You always want to monitor and shape what's being
said about your brand while monitoring and staying ahead of your competitors.
Not exact matches
«Facebook, Twitter, etcetera, are much more
about the image of your
brand,»
says Krotz.
Since JetBlue announced plans to rebrand in late 2014, the percentage of people polled who have
said they are positive
about the JetBlue
brand has fallen almost eight points, according to YouGov, a research firm that surveys
brand perceptions.
Be aware of the many ways you represent your
brand when you're interacting with others, both personally and professionally, since even the clothing you wear and the things you
say send a message
about your business.
«I learn
about their
branding and I try and see how their business is reflected to the public,» he
says.
Millennials are used to interacting with
brands on social media, and they are more likely to share their opinions of things they strongly like and dislike, as well as drive conversations on topics that they care
about, Pearson
says.
She
said she's gotten to a place where she can
say, «OK, my
brand is
about fun and community, and dog food doesn't fit into that right now.»
As Dunkin'
Brands unveils plans for expansion, Starbucks CEO Howard Schultz said he isn't worried about competition from other big brands edging into coffee se
Brands unveils plans for expansion, Starbucks CEO Howard Schultz
said he isn't worried
about competition from other big
brands edging into coffee se
brands edging into coffee service.
The
brand's comparable sales are likely to fall
about 20 % this month, the company
said on Wednesday, igniting fear among investors that the
brand's turnaround attempt is unraveling.
Here's what she
says most people get wrong
about using social media to build a
brand.
Blumenthal won't share the specific numbers
about the Class Trip's return on investment, but he
says the company saw meaningful lift in each of the metrics it tracked: press impressions, social - media impressions,
brand perception, and sales.
Try to think
about your company as a person: if your logo is your company's face, then your
brand is what it
says and thinks.
«Agencies and clients are starting to see how online advertising is
about more than bland banners and that they can impact on
branding as well as response,» Mr Bertozzi
said.
Speaking on a panel — joined by Google's UK managing director Ronan Harris and Channel 4 CEO David Abraham — at the IPA's Festival of British Advertising in London on Friday, Sorrell
said the search giant had not done enough to assuage advertiser concerns
about the safety of their
brands on its platforms.
«What's special
about Peninsula's approach is that it has created a level of
brand engagement, which is rare,»
says Lon Safko, CEO of Innovative Thinking, a social media consulting company.
Embed social media posts from fans who have shared your content or
said something great
about your
brand to their followers.
Here's what some burger - craving customers in the line had to
say about the cult of In - N - Out — and the other fast food
brands they'd like to see in Canada:
«They have to be pretty knowledgeable
about the competitive landscape across each
brand as well,» he
says.
A company that,
say, releases several lines of detergent without making clear distinctions
about why customers would want one
brand over the other could be throwing money away, he
says.
With 90 - percent of consumers
saying they would switch to a
brand that supports a cause they care
about, cause marketing is no longer optional.
I think it is a signal that they are not too terribly excited
about the prospects of those
brands,»
says Eric Shepard, executive editor of Beer Marketer's Insights.
Nike
said the race was a way to inspire the running community and fans of the
brand, but it also represents a change in thinking
about how the athletic - gear maker will bring products to market.
More competition in developed markets and a supply shortfall of its Ore - Ida
branded potato - based frozen foods are among reasons why the company is cautious
about short - term revenue growth, Chief Exectuive Officer Bernardo Hees
said on a call with analysts.
Lexus, the luxury
brand of the world's second - biggest carmaker, Toyota, confirmed it's dropping models altogether at the Swiss event, while Fiat Chrysler Automobiles NV is
said to have canceled contracts with several female models over concern
about being criticized on #MeToo.
But one entrepreneur, who runs a nationally distributed product company and who spoke on condition of anonymity,
said Whole Foods» decisions have resulted in a loss of business for her
brand due to confusion within the company and a lack of clarity
about the new system.
Lamborghini, the sports car
brand owned by Volkswagen AG,
said it quit draping women around its Huracans
about two years ago and is busy training male and female hosts to explain the vehicle's features at this year's Geneva event.
«I couldn't be more excited
about joining the Dollar Shave Club team with such a high level of growth and excitement around this industry - disrupting
brand,»
said Wizemann.