The creator of the most popular ad blocker removed it because he felt bad, but others
say ad blocking is a rational response to a broken business model
Not exact matches
«We are earning something when we were earning nothing,» he
said of
ad -
blocking on the website.
Many publishers see
ad blocking as a disaster, but some digital media companies
say it could turn out to be a good thing
Earlier this year, Facebook
said it would require advertisers to «self - certify» that their housing, employment and credit
ads were compliant with anti-discrimination laws, but that it would not
block marketers from purchasing age - restricted
ads.
On the same day Facebook announced its
ad -
blocking moves, Procter & Gamble
said it is planning to scale back its use of targeted Facebook
ads, because it has found them to be of «limited effectiveness.»
Gingras
says the rise of
ad -
blocking software has made it increasingly obvious that many users hate the kind of slow - loading pages many publishers are putting out, the ones that are filled with megabytes worth of tracking scripts and popup
ads.
At last check, even though Google
says they
blocked the
ad, it still worked for me and still triggers the Wikipedia message.
«The rules do not foresee any exception for
ad blocking,» the Commission's experts
said (in underlined text).
One of the Czech Republic's biggest Internet service providers has set the country's online media on edge by
saying it's considering introducing network - level
ad blocking.
Kolondra also
said Opera is not talking with its mobile - operator partners about instituting the feature in its (far more widely used) mobile versions — many operators are controversially experimenting with
blocking ads at the network level rather than in the browser, partly as a way of getting publishers and
ad networks to give them a slice of their revenue.
He argued, «Until I hear an
ad tech exec
say, on the record, that
ad tech itself slows down pages, then
ad tech will remain part of the
ad -
blocking problem and not part of its solution.»
«
Ad blocking in iOS has the potential to be very publisher unfriendly,» McCue
said.
Safari isn't a big player: Since only
ads in Safari are
blocked by default, UBS
says, it's worth looking at the browser's market share, which is relatively small — just 22 % of web traffic globally comes via Apple's browser.
In a research note it published on Tuesday, UBS
said that it doesn't think mobile
ad -
blocking will become a mainstream activity, and therefore it expects that the impact on actual advertising sales is going to be much smaller.
There are definitely some «low - hanging fruit mechanisms» that platforms like Facebook and Google can use, boyd
says, including cutting off the economic incentive for fake news by
blocking certain sites from
ad networks.
PageFair also notes that its report was mostly about the impact desktop
ad -
blocking, although it did discuss the potential effects of iOS 9 on mobile
ad blocking (which it
said might be «a game changer»).
«We believe that things [in online advertising] have gotten completely out of hand, which has led to the emergence of
ad blocking,» Maier
said.
In a post on its Webmaster Central Blog, Google
said that app install
ads which
block a large amount of content from users and prompt them to install various applications are a big no - no in their book.
«Not yet,» he
says, «but with so much systemic and technological change chipping away at the incumbents» models, from the exodus of young customers to
ad blocking, it's not inconceivable that a tipping point can be reached that pushes centralised platforms into extinction.»
A dating web site for Catholics
says it has been
blocked from advertising on... We recently updated our policy to require human review for
ads for online dating services.
The
ad has been
blocked from the company's network, he
said.
In the
ad we
said that «Someone New Is
Blocking The School House Door: Teachers Unions.»
Because a different loader is used, it's difficult to
say whether the
blocks are dropped from the same height as in the original
ad, but the results paint the Ridgeline's bed in a favorable light.
The authors»
ad says, in part: «As writers — most of us not published by Hachette — we feel strongly that no bookseller should
block the sale of books or otherwise prevent or discourage customers from ordering or receiving the books they want.
Let's
say there is an internet browser that allows browsing / watching content from YouTube while
blocking their
ads.
The report, by
Block G Privacy and Security Consulting,
said: «Until national policies are established or court challenges arise... the use of UAVs by Canadian policing bodies will likely continue to be somewhat
ad hoc and primarily constrained by the SFOC process and [law enforcement agencies»] interests in avoiding public pushback of UAV - based practices.»
Now, I will
say that ever since I've been using
ad -
blocking technology, the number of websites that
say, «We see you're using an
ad - blocker.
In a breakthrough announcement, Mobile carrier Three
said will begin a network - wide
ad blocking to appease its customers.
The move follows Facebook's decision to
block cryptocurrency
ads, which was announced at the end of January; the social network
said that these financial products and services are «frequently associated with misleading or deceptive promotional practices,» and cited examples of
ads that invited users to start binary options trading, buying into ICOs, and purchasing cryptocurrency.
Its $ 140 million acquisition of the Rambler portal's Begun contextual
ad agency was
blocked in 2008 because of what Russian competition authorities
said was insufficient paperwork.
When it comes to
ads, Huffman
says that the company hasn't found many originating from Russia before or after the election and that currently, all
ads from Russia are
blocked altogether.
This way they can
say, «Hey, yeah, I
block ads» when in actuality, they don't even know what a real blocker does.
Spotify
says that 2 million users of its free
ad - supported music service have used hacked apps to
block ads in the last few months.
Spotify
said two million of its users nixed
ads from the free version of the streaming - music service with unauthorized,
ad -
blocking apps.
On Monday, after a similar announcement from Google, Facebook
said it would no longer allow fake - news websites to show
ads, on their own sites, from Facebook's
ad network — a half - step that neither
blocks what appears on your newsfeed nor affects how advertisers can microtarget users on the social network.
Google's Chrome browser is set to start
blocking disruptive
ads on Thursday but the decision to implement it wasn't a money - driven one, the Alphabet - owned company
said earlier today.
Facebook
said in a blog post in late January that it would
block «
ads that promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency.»
But some security experts
say the online advertising industry needs to solve the malware and privacy problems that have caused users to turn to
ad -
blocking and anti-tracking tools.
Samuelson
said only one broker in the test markets who was not buying enhanced «Showcase» listings decided to opt out of the program, forgoing the offer of additional free listings photos in order to
block the
ads from appearing next to that broker's listings.