More than half of employers
say company reputation and low company profile are key factors affecting their recruitment, but are companies doing enough to improve their employer branding?
Not exact matches
A big business that has a
reputation to protect won't take a risk on your small
company if it doesn't think you can perform, Boykin
says.
But their
reputation is still in need of repair, and as a firm known for consulting, its future
reputation will be paramount to the
company's success, Dirker
said, and a change in corporate culture will be just as vital as regulatory compliance.
«
Companies have concerns about their
reputations, and they would be smart to have someone routinely monitor what is going up on social media and being
said about them online,» Hartman
says.
«The opportunity to be part of the Pappas team, with its
reputation for creating new, innovative
companies, is very attractive to me,»
said Mathers.
Many startups claim to be «cool,» but simply
saying so doesn't make it true, nor does that
reputation make an appropriate fit all young
companies.
I lack the direct experience with the world's largest retailer to fairly
say I don't like it, but still — a
company that has both a taste for hegemony and a
reputation (fair or not) for driving profit out of supply chains is something any marketer should be wary of.
«Most
companies sit in what I call
reputation oblivion,» Caver
said.
«The fact they still owe more than $ 100 million to
companies they've bought clearly suggests to me they've managed to persuade people to come into the MDC fold on the back of the
reputation of Crispin,»
says Willott.
«DHS has harmed Kaspersky Labs
reputation and its commercial operations without any evidence of wrongdoing by the
company,» the
company's founder, Eugene Kaspersky,
said in an open letter to the Homeland Security agency published on Monday.
Brand management is so important that
Reputations Corporation, a Vancouver - based consultancy group, reports that 72 percent of consumers
say reputation influences their buying decisions; 80 percent of employees will accept less pay to work with a
company with an excellent
reputation; while another 89 percent
say reputation is a tiebreaker between equal products.
Dig Deeper: 6 Tools for Monitoring Your
Reputation How to Manage Your
Company's Brand: Always Keep a High Profile S&A Cherokee's Smith
says your brand must be visible in good times and bad.
Business owners who do it
say it can boost productivity from workers stressed about their finances, as well as improve loyalty, morale, and a
company's
reputation.
Bill Bradley, the former U.S. senator and basketball star, who's been on the Starbucks board since 2003,
says the
company's
reputation is central to its success — a kind of halo effect.
«Canada has a tremendous amount of reputational capital, but it's not taking advantage of it,»
says Rob Jekielek, a principal at New York — based
Reputation Institute, a research and consulting company that last fall named Canada the country with the best reputation in
Reputation Institute, a research and consulting
company that last fall named Canada the country with the best
reputation in
reputation in the world.
Co-founder and CEO Eli Pariser, whose site first staked a
reputation for re-packaging liberal stories,
says the move to partner with a traditional network (and MSNBC in particular) is one that makes sense for both
companies: «We had a meeting with NBCU and realized that we were thinking about a bunch of the same things, and that it would be fun to collaborate on a project,» he
says, by «bringing together what we learned from curating a lot of video for purpose - driven millennials, and what they know about visual video storytelling,» he tells Inc. exclusively.
While the
company has a good safety
reputation, Monks
says, the
company's return on capital numbers are manufactured.
Your
company's own website is your first line of defense when it comes to your online
reputation, Zammuto
says.
«Building rapport with people and understanding their value system» are essential tools for doing business globally,
says Mercedes Alfaro, founder and president of First Impression Management, a
company that offers customized training to executives on
reputation management.
Thirty - six percent of the
companies responding to the CRA survey
said they had these types of programs, while another 30 %
said they communicate a full range of sustainability measures, including corporate governance, sustainable supply chain management, and employee engagement, helping them to enhance their
reputations.
While Canada's
reputation as the jacket for explorers and artic workers remains important — «We're not becoming a polo
company,» Reiss
says — there are nonetheless indications that the
company is capitalizing on its status as a high - fashion brand.
Minutes after Clinton released her statement, White House press secretary Josh Earnest
said that «greedy» pharmaceutical
companies which jack up costs «often do real damage to their
reputation» during a media briefing (while declining to «second guess» Mylan's specific pricing strategies).
70 % of the CRA survey respondents
said they had identified key drivers of
reputation for their
company.
Luckily, the impromptu focus group began on the other side of the table, so I more or less repeated what someone else had
said and escaped without damaging my young
reputation at the
company.
«When
companies do this right, on average 18 months is the time period for turning around a
reputation,»
said Thomas Cooke, a professor at Georgetown's McDonough School of Business.
Since the 2016 election, Facebook has paid unusual attention to the
reputations of Mr. Zuckerberg and Ms. Sandberg, conducting polls to track how they are viewed by the public,
said Tavis McGinn, who was recruited to the
company last April and headed the executive
reputation efforts through September 2017.
«All of these
companies have organized to deal with this risk to
reputation,»
said Derek van Bever, the director of the Forum for Growth and Innovation at Harvard Business School.
TORONTO — Executives at the parent
company of Tim Hortons
say they will take steps to improve the chain's battered
reputation after the coffee seller posted another quarter of disappointing sales in Canada.
Edward Jones analyst Bobby Hagedorn
said he is confident that Tim Hortons has a strong enough
reputation in Canada to overcome any short - term economic challenges or attempts by other
companies to trample its market share.
After a year that has seen Apple's
reputation tested by controversy over the way its Chinese production partners treated low - paid workers, observers
said Cook might have seen an opportunity to bolster the
company's image as a socially responsible and progressive force.
And while Apple may take a hit to its
reputation while headlines about fraud fly, other security analysts
said the
company should be able to weather it.
There is actually a piece of news
saying that Vitalik Buterin, Ethereum founder, donated $ 2.4 M to an anti-aging campaign, but this is not so much important for Ether, although positive for the
company's overall
reputation, with the boss being so socially responsible and so on.
«The Model T set Ford's
reputation as a car
company early on, but I'm here to tell you we made a heck of a lot of Model T Ford trucks way back then, as well,» Kreipke
said.
In a conference call with Tribune Publishing employees, held the day the investment was announced, Ferro, who is also part owner of the Chicago Sun - Times, promised to take an active role with the
company,
saying he was putting his
reputation on the line.
After all, Flannery is making cash flow a «front and center» part of GE's turnaround story, which may mark an end to the
company's
reputation among some dividend seekers as being a «safe hiding place» dating back to «forever,» Greenberg
said.
«The fact that both incidents have occurred within such a short span of time had exacerbated the situation and severely damaged the airline's brand and business
reputation, accelerating the need to restructure the
company,» it
said.
«We are honored to have Jim join our advisory board, especially with his
reputation for helping
companies get to the next level,»
said Akshay Sabhikhi, CEO of CognitiveScale.
«We have a
reputation as one of the cleanest and best facilities in the Midwest,» the
company says.
He
says the
company's
reputation for quality products and innovation has made it an industry favorite around the world.
The
company says the system enables manufacturers to meet regulatory compliance with weight specifications and at the same time uphold their brand
reputation by guaranteeing that products are free from foreign metal contaminants.
«By exceeding guest expectations of product and experience, developing a brand image with a distinct and Devilishly Good attitude, and expanding the St. Louis Bar and Grill franchise system carefully and responsibly, it's earned a
reputation as a cultural «institution» with an expanding, loyal customer base and «one of the hottest franchise opportunities» within the restaurant industry,» the
company says.
Immaculate wine cellars custom - made for affluent households across the nation are what put this Cincinnati
company on the map, earning it a prestigious
reputation for being the world's foremost designer and manufacturer of custom wine cellars and wine racks — an astounding feat for a business with very modest beginnings, Vice President of Operations Tony Wilke
says.
Monsen
says Seafreeze's process is all part of the
company's
reputation for quality, service and integrity.
Nearly all of the
company's customers are located in the Washington, D.C., area, but on special request Windows has managed events as far away as New York, Philadelphia and Naples, Fla. «Our
reputation is one of high - quality, creative cuisine with outstanding levels of service,» Gerstel
says.
Maintaining the highest food safety ratings has helped the
company build a impeccable
reputation, Evans
says.
The
company says it has developed a solid
reputation as an industry leader and innovator in product development.
The
company plans to maintain its quality
reputation to ensure its future growth, Lupo
says.
Austrade
says Australian manufactured foods are establishing a «clean and green» and quality
reputation as they compete for shelf space against
companies from Europe and North America.
Phil Wild, CEO of James Cropper,
said: «For six centuries The Stationers
Company has set standards and protected the
reputation of a range of industries including paper producers, the place from which James Cropper started.
The
company says that its own brand «True Humic» already enjoys an excellent
reputation in more than 16 countries and has received Ceres Organic certification in Germany in line with the American NOP regulations.