In terms of outbound, in both 2015 and 2015, 16 % of respondents
said outbound marketing tactics produced those leads, showing outbound marketing is not growing.
Not exact matches
«You're going to see a more united approach around prospecting to acquisition and retention teams working together, and over time that will really build a predictive acquisition model,»
says Monica Girolami, head of North America
marketing at NewVoiceMedia, a company that links inbound and
outbound communications through Salesforce.
«China has been the fastest growing country for Airbnb domestically, out of all [of the] countries in which we operate, and second - fastest growing from an
outbound travel perspective,» he
said, suggesting that there are more opportunities to grow in that
market.
While inbound
marketing focuses primarily on the creation and promotion of quality content to drive customer traffic,
outbound marketing is often associated with more traditional — some would even
say dated —
marketing tactics such as direct mail and cold - calling.
I often read blog posts that exclaim that
outbound marketing is dead, and while they lack the data to support such a claim, they've got plenty of stories about poor outreach to support what they're
saying.
Reed Travel Exhibitions Director World Travel
Market Simon Press
said: «The predicted growth in Russian
outbound traffic is good news for the global industry, but the report shows greater support could be given to its inbound industry, especially to attract tourists form the large
markets of the US and western Europe.»
Mr Paul Riches, Group Director of Sales, lowcostravelgroup,
said, «We are confident we are hitting the right
market as both inbound and
outbound business in the region is showing a healthy increase.
Xu
said: «We will help Luxperience attract the stars of China's high - end
outbound market.
Tourism Australia Managing Director Andrew McEvoy
said the study would help the Australian tourism industry to better understand, communicate with, and serve these five, key emerging
outbound markets.
Reed Travel Exhibitions Director World Travel
Market Simon Press said: «Either inbound or outbound, the China market is becoming so large no - one in the travel industry can afford to be ignorant of its i
Market Simon Press
said: «Either inbound or
outbound, the China
market is becoming so large no - one in the travel industry can afford to be ignorant of its i
market is becoming so large no - one in the travel industry can afford to be ignorant of its impact.
«All inbound and
outbound travel businesses need insight into the key
markets ofBrazil, Russia, IndiaandChina, and these new figures provides a valuable and intriguing insight,»
said World Travel
Market Chairman Fiona Jeffery.
«The Asian
markets play a very significant role in contributing to Japan's inbound and
outbound tourism,»
said Hiroshi Mizohata, commissioner of Japan Tourism Agency (JTA).
World Travel
Market Chairman Fiona Jeffery
said: «The UK
outbound industry was severely hit by the global crisis, as these figures reveal.
Alison Gilmore, portfolio director for ILTM,
said: «The Arabian
outbound market is established and affluent, with a growing generation of individuals looking to spend their leisure time in the world's finest places.
Simon Press, senior exhibition director, ATM,
said: «The
outbound Chinese
market represents a vast, untapped pool of affluent and adventurous travellers and the GCC has been a destination of choice for years.
«It seems in this industry that most of the
outbound acquisitions are just across the border, however I think there are terrific opportunities in the developing economies that we could be taking advantage of to get in early in the
market development,»
says Ken Smith, associate dean of executive programs and associate professor in the College of Management and Economics at the University of Guelph.