While other spirit brands may lower price points to cater to this new reality, Thomas
says Angostura remains dedicated to its premium status and customers will find a way to appreciate the quality of its rums despite the economic climate.
Not exact matches
Many years ago, the company that produces
Angostura bitters doubled its sales by widening the size of its bottle opening, which caused consumers to pour more into their drinks, Bachenheimer
says.
Angostura hopes to become one of the major players in the global rum category over the next five to 10 years, Thomas
says.
Angostura recently penetrated India as well, and Thomas
says the country has the potential to become one of the company's largest markets.
The unique flavors possessed by
Angostura ® aromatic bitters, as well as its uncanny ability to marry and complement ingredients in food and cocktail recipes made it universally popular, the company
says.
«It's an unruly drink that still has an underlying sophistication,»
says Castro of the cocktail he created: blanco tequila, mezcal, sweet vermouth, Cointreau, and
Angostura and orange bitters.