To that list add business groups, trade and professional associations, and book clubs and bookstores,
says sales trainer and speaker Walter Sanford of Sanford Systems and Strategies in Kankakee, Ill..
Not exact matches
To become more relevant to the customer,
says sales force
trainer Mark Stuyt, the rep «needs to understand how that business operates.
«Once new
trainers see what the other
trainers are doing, they look for opportunities so that they're not left out,»
says Harris, whose company did $ 1.5 million in
sales last year.
On top of that,
says trainer P.G. Johnson, the many horses raised for the
sales ring are far softer than those raised by the breeder to race.
Example: To teach a
Sales person the skill of responding appropriately to a customer who
says «I'm just looking» the
trainer would explain several things about the skill.
And it's the little words that can kill a
sale,
says Dan Seidman, an internationally recognized
sales trainer and author of The Secret Language of Influence (AMACOM, 2012).
Sales trainer Barb Girson, CEO of My
Sales Tactics,
says a storytelling approach can be an effective way to differentiate your customer e-mails and e-newsletters and show some personality.
«Regardless of where in the country you are — whether you're in a cold - weather climate or somewhere like Phoenix where winter is a busy time for
sales, too — almost everybody has a good spring,»
says real estate
trainer and business consultant Bernice Ross.
«Convert commission concerns into a discussion about equity,»
says top
sales trainer David Knox, CEO of David Knox Inc. of Minneapolis.
Even top
sales trainers who tour the country with their seminars
say you can't manage family the way you manage a business.
Know - it - alls are often insecure and need to tell the world they're somebody special,
says real estate
sales trainer Walter Sanford.
Trainers, top producers, and successful broker - owners
say that there are several key intangibles more important than money to motivate your
sales team, from the best performers to the average producers — and yourself.
«A lot of associates are telling people there are no tax consequences,»
says Lance Churchill, a short
sales specialist and
trainer who operates in Boise, Idaho, and San Diego.