Not I,
says this book publicist.
Not I,
says this book publicist... and I'll bet my book promotion clients feel the same way.
Marketing a Book is a Fulltime, Skilled Challenge That Most Authors Trust to a Book Marketing Pro
Says Book Publicist Scott Lorenz
Not exact matches
Some Christian writers like to
say that God is their agent, the Holy Spirit their
publicist, and that they just sit back and watch as their
book miraculously flies off the shelves.
He did not return numerous calls for this article, and his
publicist said he wasn't available to talk about the
book.
Radio producers (this
book publicist will go on record as
saying) are usually bright, well - meaning professionals.
My
publicist said they reviewed it because I ran a «Goodreads Giveaway» last May, where I gave away 10
books.
Well, literary boys and girls, I'm sorry to be the
book publicist to break it to you, but... well, there's just not easy way to
say this.
They email or call a
book publicist and
say, «My
book was published by [fill in the name of a major publishing house] in 2008, and that publisher failed to promote my
book.
As I
said, I think all
book publicists — and every author and publisher who's involved in a
book promotion campaign — should be using social networking to extend their
book publicity reach.
That's not to
say that you shouldn't pay for a
book marketer or
publicist.
As the
book's
publicist says,
Let's
say the average editor or producer gets 300 emails a day from
book publicists or authors.
like to
say that it's best for authors and publishers to use a
book publicist to conduct a
book promotion campaign.
Joan Rivers seems to think so... but this
book publicist, I'm happy to
say, has a bit more common sense than that.
That
said, this
book publicist has a major complaint about the sweepstakes Penguin Young Readers is running so
book sales will spike even more.
I have used many
publicists over the 30 years of running my business and writing
books, and, I must
say, Smith Publicity stood out as the best firm I have ever worked with.
Per the FTC's new disclosure law, I'll also
say that, if I do happen to mention a
book, unless otherwise noted, it came from
publicists and the marketing departments of major publishing houses.
Trudeau may serve a prison sentence and incur a huge fine as a consequence of his actions, but there's one positive thing this
book publicist would
say about him.
A
book publicist can't approach the media and
say, «Hey there.
And, as a
book publicist, I'd have to
say that Scribd.com is offering a must - look - into - this
book promotion opportunity, but as a social networker — and as a professional who understands that there are only so many hours in a day — I want to cry foul.
-- This may vary depending on the size of the publishing house, but most publishing houses have at least one person on staff dedicated to marketing and promoting their titles (so yes, we will do everything we can to promote your
book), but if you are thinking of hiring a freelance
publicist any way (perhaps to continue promoting a
book a year after it goes on sale and we've moved on to other titles), it goes without
saying you should inform the in - house
publicist (preferably before doing so).
The other day a freelance
book publicist wrote in to
say how much she loved Google Calendar.
That being
said,
publicists and journalists should always keep in mind that no publishing house is ever obligated to send anyone an advance or review copy of a
book (although, it is, of course, to our great advantage to send out review copies).
For example: let's
say an author or publishing house agrees to pay a per - interview fee to secure exposure over twenty radio interviews, but the
publicist only
books twelve.
Many new authors and
publicists will
say, «But this
book is unique...» or something like that.
Make sure your schedule is clear around the time of the
book's publication (and if it's not because,
say, you've won a trip to the moon, let the
publicist know).
It's worth noting that I
said hire a «local
publicist» not a «local
book publicist.»
You'll never, or at least rarely, see a professional
book publicist say or write, «this
book is great!.»
When it comes to paid marketing services for
books, authors often complain they're expensive, don't always lead to sales, or that the sales resulting are hard to Because although you struggle with the «no guarantees» foundation of the relationship, it is the only honest thing a marketer or
publicist can
say.
«We think
book bloggers are the absolute best way to get your
book to exactly the right people who are interested in your topic, whatever it is,»
says Samantha Rubenstein, a
publicist at John Wiley & Sons.
That having been
said, I realize authors are playing a greater role in marketing and promoting their
books — not to mention those authors who self publish — and there are, in fact, some sites / tools that specifically cater to those striking it out on their own (and which are pretty handy for
book publicists too)!
That's what Dear Abby
says, anyway, and — as a
book publicist with a healthy sense of self - preservation and self - interest — who am I to argue?
Our thanks to
book publicist Claire McKinney for this guest post, with some takeaways for those who didn't get to attend PubSense Summit... My mother used to
say that taking a vacation or a break from your regular
I'm sure some of you are
saying, Right Renee, what do you know about being a
book publicist?