Sentences with phrase «school book marketing»

That front - loading of sales is old school book marketing.

It's old school book marketing — it's part of the publishing dream that has become a fairy tale.

It doesn't work because most book publicists charge thousands of dollars and use old school book marketing techniques that aren't nearly enough to actually boost sales (you can get featured press in huge newspapers and without selling more copies).

That drop was due to a contraction in the school book market for kindergarten through high school; fallout from the 2008 recession continues to affect state and local school budgets.

Not exact matches

She plans to run her business from home and personally market her books in hospitals, day - care centers, schools, libraries and bookstores, where she will read her stories to children and sell the books to parents.

Philip M. Parker, Professor of Marketing at INSEAD Business School, has created a program that can write a non-fiction book in 20 minutes.

Dr. Jeremy Siegel, the «Wizard of Wharton,» Professor of Finance at the University of Pennsylvania's Wharton School of Business, analyzes historical market trends and how various macroeconomic factors affect stock prices in this acclaimed book.

Avi Goldfarb is the Ellison Professor of Marketing at the Rotman School of Management, University of Toronto and coauthor of the book Prediction Machines: The Simple Economics of Artificial Intelligence.

Not merely a collection of good ideas, this book spells out the 67 timeless principles and practices used by the world's most successful men and women — proven principles and strategies that can be adapted for your own life, whether you want to be the best salesperson in your company, become a leading architect, score top grades in school, lose weight, buy your dream home, make millions, or just get back in the job market.

Within Mandelbrot's book lies many truisms of the market, with one of the most recurring themes being that traditional business school financial models are quite simply, wrong.

It was the same year that a Harvard Business School «guru» by the name of Theodore Levitt proposed in his book The Marketing Imagination an outrageous notion: the real purpose of a business is not making profits but creating and keeping customers.

A whole industry of Maria Goretti paraphernalia proliferated: books, holy cards and statues geared to the grade - school and high - school markets.

She began to market the book to other schools.

We also have a very vibrant and creative community of Barefoot Books Ambassadors who market and sell our books and gifts in their community — at farmers» markets, school fairs, fundraisers, cultural festivals, home events and online, bringing art, story and adventure along theBooks Ambassadors who market and sell our books and gifts in their community — at farmers» markets, school fairs, fundraisers, cultural festivals, home events and online, bringing art, story and adventure along thebooks and gifts in their community — at farmers» markets, school fairs, fundraisers, cultural festivals, home events and online, bringing art, story and adventure along the way!

Such novel markets were dubbed «blue oceans» by INSEAD business school professors W. Chan Kim and Renée Mauborgne in their book Blue Ocean Strategy.

Our study classified the nine school systems into three organizational types, based on the taxonomy created by Oliver Williamson in his 1975 book Markets and Hierarchies.

In her book, Beyond the Bake Sale: The Ultimate School Fund - Raising Book, Joachim provides outlines for organizing and running high - yield projects, such as a pledge drive, a flea market, a street fair, a haunted house, and pizza - and - movie nigbook, Beyond the Bake Sale: The Ultimate School Fund - Raising Book, Joachim provides outlines for organizing and running high - yield projects, such as a pledge drive, a flea market, a street fair, a haunted house, and pizza - and - movie nigBook, Joachim provides outlines for organizing and running high - yield projects, such as a pledge drive, a flea market, a street fair, a haunted house, and pizza - and - movie nights.

They've tended to echo the famous hope of scholars John Chubb and Terry Moe, who argued in their seminal book, Politics, Markets, and America's Schools: «Without being too literal about it, we think reformers would do well to entertain the notion that choice is a panacea.

This groundbreaking book illuminates the ways rising inequality is operating through disadvantaged neighborhoods, insecure labor markets and schools to undermine one of the most important goals of public education — the ability of schools to provide children with an equal chance at academic and economic success.

Tappan says they aren't telling people not to read books like Diary of a Wimpy Kid, but to be cognizant of how images are being marketed to boys and can send the message that boys aren't interested in school.

He is the author or editor of numerous books, including Liberating Learning: Technology, Politics, and the Future of American Education, with Terry M. Moe (Jossey - Bass, 2009), Learning From No Child Left Behind, (Hoover, 2009), Within Our Reach: How America Can Educate Every Child (Roman and Littlefield, 2005), Closing the Achievement Gap, with Tom Loveless (Brookings, 2001), and Politics, Markets, and America's Schools, with Terry M. Moe (Brookings, 1990).

«I am optimistic, cautiously optimistic with schools, but in a reasonably long term; ie here the next two years is when we will begin to see some results, but it is a very difficult, complicated, slow, very protected market, where defenders of what should be the introduction of technology and aid coming through technology in schools, which are teachers, are very comfortable with the paper book, in the territories that they already dominate and control.

Andrew J. Coulson directs the Cato Institute's Center for Educational Freedom and is author of the study: Comparing Public, Private, and Market Schools: The International Evidence, and the book Market Education: The Unknown History.

«It's like no other product in the market,» Mr Stevenson said, «and it gives a wonderful user experience for families who can now book and pay within the same platform whichever school they book at.

«The reality is that we've had very small expansions in the use of market forces, so, not surprisingly, we've had modest effects from choice programs,» writes Jay P. Greene, head of the Department of Education Reform at the University of Arkansas, in Why America Needs School Choice (a book that arrived in the midst of the 2011 activity).

IEL's Dr. Reuben Jacobson, deputy director of the Coalition for Community Schools, recently wrote a chapter in an important new book, Learning from the Federal Market - Based Reforms: Lessons for the Every Student Succeeds Act.

Dr. Knoff also has one of the top books on the market in the area of school discipline.

In their book, which will be released in the Fall of 2018, Anderson and Cohen examine the way market - driven reforms and privatization of public education have been reshaping the professional identities of teachers and school leaders over the course of the last four decades.

1990 was also when Wisconsin's Republican governor Tommy Thompson signed the nation's first private school voucher program, and when John Chubb and Terry Moe published Politics, Markets, and America's Schools, an influential Brookings Institution book that called for school deregulation, market competition, and parental choice.

In Klein's book The Shock Doctrine, she explains how immediately after Hurricane Katrina, Friedman used the decimation of New Orleans» infrastructure to push for charter schools, a market - based policy preference of Friedman acolytes.

ABOUT THE BOOK: Over the past twenty years, educational policy has been characterized by top ‐ down, market ‐ focused policies combined with a push toward privatization and school choice.

There are better schools in Hartford, but their principals don't have publicity and booking agents or public relations reps to manufacture an image and market their schools toward turning them into corporate entities.

One worries that his view of markets in education differs little from the one offered by Diane Ravitch on these pages on March 9 and in her new book «The Death and Life of the Great American School System.»

In other words, book publishers and distributors are jockeying for position in the school library ebook market and there are no clear winners.

Which you probably aren't: unless you do a ton of clever promotion and marketing — which you aren't going to do, because you don't know how, and even if you hire a publicist, they'll focus on TV and radio and old school methods that don't actually impact book sales.

To gain a deeper understanding from the Malaysian players regarding the latest developments of eBook in the retail market, library markets and the introduction of E-text Book in Malaysian schools.

Tom has taught more than 40,000 authors how to write, publish and market their books like professionals through his online training courses, including Ebook Publishing School, a free training program that shows authors how to publish and market their books professionally.

Recorded Books LLC have changed hands with Wasserstein & Co. being the new owners of the premier company that has been providing unabridged audiobooks and other digital content or related services to schools, libraries and the open market.

We have also entered the school books segment (K - 12) with a set of books for class 9th to 12th already released in the market and a lot more to follow.

«I have been so impressed with Author Marketing Club's services since I began marketing my book, School of the Assassins, Marketing Club's services since I began marketing my book, School of the Assassins, marketing my book, School of the Assassins, last May.

For me, I think distribution and sales would be too difficult, particularly considering I want to reach the schools market, and I already know how they work, which is hard for me to access (while not actually «self - publishing» before I was responsible for placing a book about how to become a policewoman in Australia into educational outlets at secondary and tertiary levels and it was not only hard work but incredibly time and money consuming too, so if someone can do that side for me at a reasonable cost, I'd always prefer it.)

Judith Chevalier of the Yale School of Management and Austan Goolsbee at the Chicago Business School recently examined this market and found that college bookstores typically buy used books at 50 percent of cover price and resell them at 75 percent of cover price.

Northington, who started her career in books after college «because it sounded like more fun than grad school» worked for Changing Hands Bookstore in Tempe, Arizona, and is currently managing events and marketing at The King's English.

Karen E. Bledsoe is a children's book author, and has written many books for the school and library market.

But there are two markets where you usually have huge selling difficulties: schools (for anything) and the library if the book is in digital format (an ebook).

While updated additions, these books basically cover an old - school approach to marketing, i.e. marketing before the internet.

That's reasonable when you consider the fact that your book marketing successes reflect favorably upon your college, university, or high school.

OverDrive Inc., a leading distributor for the school and library markets, announced Monday that it has reached an agreement with J.K. Rowling's Pottermore website to make downloads of the seven Potter books available for students and library patrons.

(Schools usually get a half - price deal on books for classrooms, meaning they could pick up mass - market copies of the novel for roughly $ 4.50 per student.)»

According to the AV Club «The mass - market edition of Mockingbird — which currently features silhouetted cover art by Sarah Jane Coleman, but which is probably best remembered as the puce - covered little volume that populates the shelves of so many American high schools — was the cheapest version of the book on the market, retailing for a little more than half of what Harper Collins charges for its sturdier trade paperback edition.