Last year the campaign drew over 23 million impressions, attracting chefs, celebrities, good food advocates and parents from all over the country to share the real
school food message.
Not exact matches
Equally vital is the
message we give them about where our
food comes from, concepts of animal welfare, sustainability, healthy eating and environmental responsibility — and where better to learn this than at
school?
Should we continue to force
foods to be served and hope that the students will eat them or do we first educate and then, hopefully — if that education is enough to overcome the advertising and all other
messages they see outside of
school — the students will eat what they know is best when it is offered?
That was the
message of a Monday news conference from freshly minted Agriculture Commissioner Sid Miller, who tore into a strawberry cupcake for emphasis as he reminded parents that since the summer, the state's
school nutrition policy no longer prohibits them from bringing cupcakes and other types of
foods to
school to celebrate a student's birthday or a
school event.
Whether they are highlighting expanded universal breakfast - in - the - classroom, farm - to -
schools, or chefs - to -
schools, we are excited to see our
message of healthy
school food spreading across the country!
The interactive resource summarises the «top line
messages» which explain why a good
school food culture is so important.
Hey Bettina: I meant to send you a
message for a long time — I wanted to let you know that we formed a group of parents to control the unhealthy
food given to students for celebrations, fundraisers and rewards at our
school.
Kate: I agree there's an age at which we can expect kids to exercise their own judgment, bolstered by
messages at home, though I still object at any grade level to the infiltration in
schools of Big
Food corporate interests, the sale of junk by the
school itself, etc..
Yet SNA's «urgent
message» was clearly designed to make any
school food director think long and hard about adding his or her name to this letter.
Ironically enough, in an «urgent
message» SNA sent to its 55,000 members this week to discourage them from signing an open letter supporting healthier meal standards, the organization reassured
school food professionals that it welcomes their «thoughts and concerns.»
Gee, let's see, we now have a $ 15 billion
food and beverage industry directly marketing to kids that's undermining our parenting efforts... pummeling junk
food messaging incessantly (like PopTarts and Pizza Pockets being hawked at
school lunch concession stands STILL even though many thought that was long gone, sigh).
The
message of this great resource for
schools, cooks and caterers has been spread through the UIFSM Roadshows, twitter and other effective means of communications to enable
schools to have access to inspirational, practical examples of implementing UIFSM, improving the dining experience and many other aspects of
school food.
So even if consumption of the
food itself is not resulting in a shift in obesity measures, the
food is still sending kids a daily
message about what constitutes sound eating (though
schools often bungle that
message, as when HISD serves pepperoni pizza and mashed potatoes at the same lunch).
The partner agencies on this project — Washington State Department of Agriculture, Washington State Department of Health, the Office of the Superintendent of Public Instruction, and Washington State University
School of Food Science — came together to develop «SAFE Salad Bars in Schools - A Guide for School Food Service» in order to consolidate messages and present clear guidance to school district staff and decision makers, using state - level knowledge and expertise and consulting national so
School of
Food Science — came together to develop «SAFE Salad Bars in
Schools - A Guide for
School Food Service» in order to consolidate messages and present clear guidance to school district staff and decision makers, using state - level knowledge and expertise and consulting national so
School Food Service» in order to consolidate
messages and present clear guidance to
school district staff and decision makers, using state - level knowledge and expertise and consulting national so
school district staff and decision makers, using state - level knowledge and expertise and consulting national sources.
I received a Facebook
message earlier today from someone at NBC wanting to chat about
school food.
But I love her overarching
message (as you seem to, also) that we must set a reasonably high standard for
school food and let kids learn to meet it, instead of assuming they'll only eat junk
food so there's no point in even trying to improve
school food.
In truth, what I'm most worried about is not deep fryers, since
schools may not want to invest in equipment they only just got rid of a few years ago, but instead the clear
message coming from the TDA, through Mr. Miller's public statements, that junk
food is not a big deal.
But when I asked this question yesterday at our
Food Services Parent Advisory Committee meeting, I learned that not only does stigma remain a real issue at some
schools, there's now a troubling, modern - day twist on the problem: on some campuses, hapless kids standing in the federally reimbursable meal line are having their pictures taken by other students» cell phones, with the photos then uploaded to Facebook and / or texted around the
school along with disparaging
messages about the child's economic status.
What I've learned over a period of months photographing
school meals, blogging about them and traveling around the country investigating the
school meals program is that while the movement for healthier
school food has clearly identified where cafeteria meals go wrong, it has failed to articulate a clear
message about what a healthy
school meal should look like and how it's to be paid for.
So while we're working to restrain harmful
messages from corporate America, we also need a complimentary, wholesale effort to provide every
school child in America with a basic course in
food literacy.
Robert Smith, a vice president of
food service at Pilgrim's Pride Corp., which produces
school lunch
foods, said his industry receives mixed
messages from the community, which demands low - fat products but fails to buy large quantities of them.
And I felt this despite the fact that these
foods are often nutritionally improved at
school (whole grain pizza crust, turkey pepperoni, etc.) for precisely the reason you cite — we're teaching kids all the wrong
messages.
A
School Food Working Group (SFWG) brings together individuals from across a school to look at its food culture (what it teaches about food, the food it serves, the messages children receive about food), and develop a plan for improvi
School Food Working Group (SFWG) brings together individuals from across a school to look at its food culture (what it teaches about food, the food it serves, the messages children receive about food), and develop a plan for improving
Food Working Group (SFWG) brings together individuals from across a
school to look at its food culture (what it teaches about food, the food it serves, the messages children receive about food), and develop a plan for improvi
school to look at its
food culture (what it teaches about food, the food it serves, the messages children receive about food), and develop a plan for improving
food culture (what it teaches about
food, the food it serves, the messages children receive about food), and develop a plan for improving
food, the
food it serves, the messages children receive about food), and develop a plan for improving
food it serves, the
messages children receive about
food), and develop a plan for improving
food), and develop a plan for improving it.
Ed also brings his
message of
food appreciation to students after
school... Continue reading →
A
School Food Working Group (SFWG) brings together individuals from across a school to look at its food culture (what it teaches about food, the food it serves, the messages child
School Food Working Group (SFWG) brings together individuals from across a school to look at its food culture (what it teaches about food, the food it serves, the messages childre
Food Working Group (SFWG) brings together individuals from across a
school to look at its food culture (what it teaches about food, the food it serves, the messages child
school to look at its
food culture (what it teaches about food, the food it serves, the messages childre
food culture (what it teaches about
food, the food it serves, the messages childre
food, the
food it serves, the messages childre
food it serves, the
messages children...
This connection between taste education week and
school lunch meals can carry positive
messages on
food education, taste and healthy eating.
Because she's absolutely right that in a very real sense,
school food is competing against relentlessly advertised junk
food, and it just doesn't stand a chance without a lot of powerful
messaging behind it.
However, stories like this one just add fuel to the «large
school districts are just inefficient in the way they spend their money» fire, and weakens what should be the unified
message of
school food reformers — «it just costs more to do it right.»
From the birthdays of every kid in their class at
school, to Valentine's Day, Halloween, Easter, etc., there are more than enough opportunities for kids to get the
message that fun and celebration = unhealthy tasty sweet
foods.
How at
school the children hear about the
food pyramid and how confusing the mixed
messages can be
And what children learn about
food and eating at
school, they transmit home: children can influence their parents» behaviour and environment, reinforcing those healthier
messages in their life away from
school.
That may explain why «because it's nutritious» was nowhere found among the successful marketing
messages used by Blatt's fellow panelists: Jeanne Sheridan,
school nutrition director for the Blackville Millville (Massachusetts) Regional School District; Adriene Worthington, senior nutrition manager for the Greater Boston Food Bank; and Alex Freedman, a Massachusetts FoodCorps f
school nutrition director for the Blackville Millville (Massachusetts) Regional
School District; Adriene Worthington, senior nutrition manager for the Greater Boston Food Bank; and Alex Freedman, a Massachusetts FoodCorps f
School District; Adriene Worthington, senior nutrition manager for the Greater Boston
Food Bank; and Alex Freedman, a Massachusetts FoodCorps fellow.
As she plans the new season's Peer -2-Peer strategy with Crew and Fortier, she says the
message she wants to convey to her fellow high
schoolers is simple: «Junk
food is not
food.