Not exact matches
That means there's no legal pressure for Facebook to
search out
ads that
appear to be in violation of FEC rules and remove them or report or suspend users purchasing them.
Your
ads only
appear when those exact words or phrases get
searched on.
For marketing, he relied on Google AdWords, which allows companies to purchase keywords so their
ads appear next to related
search results.
A PFP listing — a small text
ad that
appears in or near relevant
search results — will go online almost immediately, but its longevity is tied to the bottom line: «The minute you stop paying for it, it's gone,» Sherman says.
PFP (pay for placement): Advertising option in which marketers bid to place short text
ads in or near
search results, with highest bids
appearing first.
Ads appearing alongside the billions of
search results Google churns out each day still generate most of Alphabet's revenue even as it expands into other fields.
Throw in paid
ads, which dominate the top spots in the rankings, and the top - ranking organic
search result now
appears a few hundred pixels down the page.
Its revenue is expected to surpass $ 36 billion this year, the bulk of it from text
ads that
appear alongside
search results and other Web content.
In a press release, Ryanair points to a
search for «Ryanair,» which returns an
ad from what
appears to be the official airline itself.
With exact match, your
ads can
appear only when someone
searches for your exact keyword, without any other terms in the
search.
Depending upon how you have set up your PPC campaign, if a searcher enters one set of words into the
search box your
ad will
appear; the same
search with a different keyword match choice will not trigger your
ad.
If the searcher has additional words in their
search text, your
ad may
appear if that text has the keyword phrase as part of it.
Broad Match: By not using any brackets or parenthesis, the
ad will
appear when any form of
search term, including synonyms, is entered.
For example, the
Ad won't
appear against the keywords Nike Sports Wear but will
appear against Nike dancing Shows and Nike running shoes because in the latter two cases, both keywords are present in the
search phrase.
For example, by choosing [Nike Shows] as your keyword, you
ad won't
appear against Ladies Nike Shoes but it will
appear when the exact
search term Nike Shows is entered.
First, the company may pump the same
ads into self - driving cars that
appear on Google's
search engine, and second, it may be able to profit through licensing arrangements that let traditional automakers participate in its ride - sharing and other self - driving services, he said.
Allows searchers to click - to - call your business phone numbers directly from a text
ad that
appears on mobile device
searches.
Your plan is organized by
ad group, this means if you add an entire
ad group from the
search results, only the name of the group will
appear in the list, although all of the terms were added.
You write: «BP could have... purchas [ed] only sidebar
ads rather than ones that
appear above the organic
search results.»
But again, the
ads are marked as «sponsored,» and BP could have avoided the critique almost entirely by purchasing only sidebar
ads rather than ones that
appear above the organic
search results.
This not only improves the chance that your
ad will
appear higher on the page it also draws attention because people see their
search term in the
ad in bold letters.
Ads relevant to the listing will
appear alongside the
search results.
Match.com's business is very partnership focused with some presence in paid
search and sprinkled display
ads that
appear on social network sites once in a while.
If you are managing a paid
search campaign on Google
Ad Words and want to make sure your
ads aren't showing up for these
searches you can go to your keywords tab, then scroll all the way down the page and expand the «negatives» link and put in the terms that you don't want to
appear on.
The company, which is headquartered in Las Vegas, now places strategic pop - up
ads that
appear whenever someone types «tuition help» or «financial aid» into a
search engine.
It will not come up in
searches unless someone
searches by full title, and it will never
appear in those «people who bought this also liked» sections because those are actually
ads that you have to either pay to run, or be on KDP Select to get access to.
Sponsored Product
ads appear after the book description as «Sponsored products related to this item» and at the bottom of
search results.
From all reports, the company doesn't make a great income from the operating system and plans to derive revenue the way they always do: from
ads that
appear when you
search.
SEM involves placing
ads on
search engines to ensure your veterinary hospital
appears on relevant
searches.
The list of restricted
search engines will be maintained in the Programme description and may be updated and modified by Radisson Hotel Group at any time • Placing Radisson Hotel Group
ads in
search engines based on the purchase of competitive brand keyword terms (e.g.: Hilton hotel), used alone or in conjunction with any other word or phrase • The utilization of software applications of any kind • Online sweepstakes or promotions • Rebates or loyalty programmes of any kind • The placement of Radisson Hotel Group
ads within
search engine products that syndicate content or
ads outside of the
search engine's main domain (e.g. Google's AdSense) • Earning of commission from the sale of Radisson Hotel Group products (e.g. authorised travel agents) • Alteration of Radisson Hotel Group - provided
ad text in
search engines or site content • Consumer booking of a non-commissionable rate (e.g. employee rate or group rate) • Tactics that obstruct or interfere with the presentation of the Site in any way when a user is referred from your site (e.g. through the use of frames or pop - ups) • Tracking technology (such as spyware) that enables correlation of tracking data with personally identifiable information • The display of Radisson Hotel Group price information on your site or within the
ads appearing in your marketing programmes or • Interference with a referral of a potential customer or visitor to the Site
If a prospective client
searches for an artist's name or where to buy art online, a UGallery
ad will
appear in the
search results.
Search will remain open for at least 30 days after the
ad appears and will continue until the position is filled.
While display
ads did not always directly convert to a click or customer acquisition, they clearly
appeared to influence the effectiveness of
search ads in later stages of the buying process and drove a significant increase in
search impressions and clicks.
A good PPC management partner will take the time to understand your unique business and make sure that your
ads appear in the
search results of legal consumers you actually want to reach, and provide analytics which show what return you've received on your investment in Paid Search Advert
search results of legal consumers you actually want to reach, and provide analytics which show what return you've received on your investment in Paid
Search Advert
Search Advertising.
Rather, once links to your law firm website or blog are
appearing at the top of the «SERPs» (
Search Engine Result Pages), you need to entice people to click on those links (much like good
ad copy is what gets people to click on Google
ads in the right sidebar).
Hop over to Google and
search for a few of your main keywords to view the
ads that
appear on the first page.
Google will show you what types of
search queries are triggering your
ads to
appear.
column on the «Campaigns» tab in your account to find out where your
ad appears on the
search pages.
For example, if you had the phrase match keyword «divorce lawyer Dallas,» your
ad could still
appear on a
search for «best divorce lawyer Dallas» because it still matches the phrase you specified exactly.
Now, there are paid
search advertisements (
ads that
appear on
search engines), email marketing (
ads that are placed in — you guessed it — emails), and social media channels (Twitter, Facebook, Pinterest, etc.).
Pay Per Click, or Sponsored Natural
Ad Placement (SNAP, as we call it) are banner
ads that we design to
appear based on the user's natural internet
searches.
Getting to the top result of a Google
search for PPC is easy — you just pay more per click than the next guy, then your shaded
ad box
appears first.
Keywords are words or phrases describing a product or service that determine when and where an
ad can
appear in a
search engine.
These
ads will
appear to users in the Google Play app store as users scroll through,
searching for apps of all sorts - and they'll be targeted.
From a report: The issue — which
appears specific right now to developers using
Search Ads Basic, pay - per - install ads that appear as promoted apps
Ads Basic, pay - per - install
ads that appear as promoted apps
ads that
appear as promoted apps...
Booby - trapped
ads will typically
appear at the top of
search results.
Google says that UAC can automate where a given
ad might
appear — e.g., in Google
search, on YouTube, inside another app, or in the Play Store.
This keyword phrase then
appears on
search engine results pages (Google, Yahoo or Bing) and the business is charged when the
ad is clicked on.
Web - wide
search engines, such as Yahoo!, allow advertisers to specify the conditions under which their
ads appear.
The budget you set helps determine the campaign's reach and staying power, and the bid establishes how often the
ad appears next to the related
search results.