Sentences with phrase «search ads as»

Campaigns have also used search ads as a electoral turnout tool, connecting voters with information about their polling places or last - minute volunteer opportunities.

But in this case, I'm arguing for the use of search ads as a PERSUASIVE tool.

Speaking of those last two powerful players in the digital ad space, note that cookie - based targeting doesn't include Facebook and Google search ads as far as I know — the companies listed above are delivering ads (traditional banners or rich - media) on content websites.

Not exact matches

Even after a return to (low) growth, Yahoo will continue losing share of the worldwide search market as other players — including Google, Baidu, Microsoft and Sohu — grow their search ad businesses more quickly,» the market research firm reported Monday.

It also used Google Adwords, purchasing keywords such as «Alzheimer's,» «dementia» and «cognition,» so when a consumer searched for a medical term they could be served a Lumosity ad, the FTC alleges.

The company had four different ads connected to searches related to fitness, DIY projects and music as well as automotive.

With recruiters now favoring online applications and sites such as LinkedIn allowing professionals to develop networks and search jobs ads, it's easy to think the traditional career fair has become an...

It comes amid a wider reshuffle of Baidu's corporate strategy as it looks for new profit streams outside its core search business, which lost a large chunk of ad revenue in 2016 following strict new government regulations on medical advertising.

The CTO said Facebook ads would be labeled as «political,» and that all promotions would be available to be searched in an archive the social network will keep available for seven years.

The card, which has a $ 95 annual fee, earns 3x points per dollar on the first $ 150,000 you spend each cardmember year in a few categories, including travel, shipping, internet / cable / phone, and advertising on social media sites or with search engines, such as Google Ads.

As the owner of the largest Internet search engine and digital ad network, Google stands to make more money if more people can get online.

Google is involved in travel in a couple of ways: through keyword search ads and with its own travel service, which advertises deals from hotels as well as from OTAs.

If you're an advertiser who drives website traffic through pay - per - click (PPC) ads, you may or may not see a small decline in your click - through rate (CTR) as paid ad listings become more obvious to search users.

An additional plus for Google Plus: It had no ads, as Google could subsidize it with AdWords, its paid search gold mine.

It's as simple as telling a business owner you can place them at the top of search results, and that they only pay when somebody clicks the ad.

Thus, you can add «running» as a negative keyword, and your ads won't be shown for any searches that include the word «running.»

A broad match means that your ad will show in a search so long as the keywords you entered show up in the search in one form or another.

The Internet search and ad giant has invested heavily in the Google Cloud Platform and improved its sales approach to appeal to business customers in bigger companies as well as startups that tend to be cloud - oriented.

Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could.

Solid content marketing guides your blogging, social media, lead generation and even other facets of digital marketing such as pay - per - click ads and search - engine optimization.

Ads appearing alongside the billions of search results Google churns out each day still generate most of Alphabet's revenue even as it expands into other fields.

More than 250 brands have reportedly frozen all their campaigns with Google aside from search, after the issue — which first seemed isolated to the UK — spread globally as major US advertisers began to boycott the online ad giant too.

It is too narrowly targeted with ads based on prior product searches and other scientific stats as opposed to sweeping a broader reach with a more aspirational approach, he argues.

Google is known for finding clever, often unconventional ways to make money, as it has with ads and search — this could be another home run.

As for your Yahoo Search Marketing campaigns, the good news is that your ads will now be seen across a greater number of websites.

Type «White people ruin,» as a potential advertising keyword into Google's ad platform, and Google will suggest you run ads next to searches including «black people ruin neighborhoods.»

Google's average price for search ads has fallen from the previous year in five consecutive quarters, largely because marketing on mobile devices hasn't proven it can be as fruitful as on personal computers.

In order to stand out from the crowd, it suggests that businesses opt for ad extensions, or additional pieces of clickable information, as well as ad customizers, which feature text that can adapt to search context in real - time.

«I look forward to learning from Ruth as we continue to innovate in our core — from search and ads, to Android, Chrome and YouTube — as well as invest in a thoughtful, disciplined way in our next generation of big bets.

Payment isn't involved, as it is with paid search ads.

Get the exact data you need by having powerful searching options such as searching by domain, keywords, destination URL and ad copy content.

That ignorance led to some embarrassing missed opportunities, such as when Senator Bill Nelson of Florida used the example of chocolate — as opposed to, say, a more personal product like underwear — to discuss the company's rampant use of ad retargeting, in which a user searches for a product online, only to see ads for that product follow them from platform to platform and site to site.

The plumbing company mentioned above could list «jobs» as a negative keyword at the campaign level, meaning that none of the ads would be displayed for searches that include the term.

By adding «jobs» as a negative keyword, the plumbing company would avoid wasted clicks by preventing the ads from being displayed for searches that include that term.

(It makes money not by tracking and profiling its users, as Google does, but by serving ads based on the search terms being used at the point of each search, and also from affiliate revenue.)

Search ads come first as low hanging fruit but the high ROI keywords are limited.

For example, a local plumber is typically sought on an as - needed basis, so optimizing content and search ads for «emergency plumbing services» may help you target consumers who are actively making a quick purchasing decision.

If a searcher has one of the negative keywords you have chosen as part of their search text, your ad will not be shown on the accompanying search engine results page.

As SEOs, we don't really care about ad position — except here, where we can get our search volume by match type back.

If the searcher has additional words in their search text, your ad may appear if that text has the keyword phrase as part of it.

Some of these options may be perfectly acceptable to you, and will help bring in searchers who use other words to describe the same product as you are selling, but others may wind up showing your ad in inappropriate search results (e.g., when someone is looking for a premium cookie for a special afternoon tea they are planning for a human group).

An effective short - term traffic solution is search engine marketing or pay - per - click advertising (also know as SEM and PPC) where by you create ads and bid on how much you are willing to pay per click.

As Ad Age's E.J. Schultz writes, Pizza Hut is launching a search for a new agency just as it's taking over from Papa John's as NFL sponsoAs Ad Age's E.J. Schultz writes, Pizza Hut is launching a search for a new agency just as it's taking over from Papa John's as NFL sponsoas it's taking over from Papa John's as NFL sponsoas NFL sponsor.

As you know, RLSA leverages your remarketing audiences for search ads.

As a result of an unprecedented level of spending on mobile search ads, the search ad format accounted for $ 35.0 billion in revenue in 2016 — up from $ 29.5 billion in 2015.»

And as Alphabet's Q1 results show, it's a business that still has a lot of room to grow as mobile search activity swells and more ad dollars move online.

For example, by choosing [Nike Shoes] as your keyword, any phrase used by someone searching with the word Nike in it could serve up the ad, for example, Nike sporting Goods or even Running Shoes

As Munger suggested, Alphabet / Google's (GOOGL) core search ad business remains a one - of - a-kind Internet franchise — a natural monopoly in what remains the most lucrative corner of the online ad world, and one that's backed by a consumer brand powerful enough to have become a verb.

For example, by choosing [Nike Shows] as your keyword, you ad won't appear against Ladies Nike Shoes but it will appear when the exact search term Nike Shows is entered.

Just searching the term in question and inspecting the ads that come up, as well as viewing the CPC bidding rates is useful.