Sentences with phrase «search advertising»

"Search advertising" refers to the practice of displaying advertisements on search engine platforms, such as Google or Bing, in order to promote products or services to potential customers who are actively searching for related information. Full definition
And while paid search is certainly not the right advertising channel for all firms, there are some firms that rely on paid search advertising as one of their primary sources for new business.
All forms of digital advertising are on the up, with search advertising the largest segment by far.
Check out who made it on top based on different search advertising criteria.
The main thing we need to understand before jumping into paid advertising (especially search advertising) is how it all works — more specifically, how keywords work.
Search advertising seems like a natural weapon to add to the last - minute outreach arsenal.
This usually leads to conclusions that paid search advertising simply doesn't work for law firms.
First, paid search advertising gets you visibility on search results now.
Your paid search advertising messaging should be crafted with very specific goals and purposes in mind.
Some, in fact, are worried it will kill SEO and harm paid search advertising results.
This suggests that firms, which tend to rank highly in organic search, are more likely to benefit from sponsored search advertising.
Plus, many law firms that rely on paid search advertising have very experienced professionals managing their accounts.
I was sure there was a way to get found online, but bankruptcy lawyers were also looking for the same clients, and they had driven up the cost of search advertising for anything related to debt collection.
And that Amazon could beat Google in search advertising and not display ads.
Google has plenty to crow about: It has controlled the web search and search advertising business for years, it racked up $ 66 billion in revenue last year, and it gets an average of 5,000 job applications a day.
Political campaigns typically use search advertising primarily for long - term list - building, but with a big chunk of February 5th voters apparently still undecided, shouldn't targeted search ads be an effective way to reach people who are still making up their minds?
Search advertising revenue excluding traffic acquisition costs increased 15 % (up 15 % in constant currency) driven by higher revenue per search and search volume
The Get - Out - The - Vote Google Surge Growing sophistication of search advertising by political campaigns in 2009 was also evident in the increased use of a Google ad tactic known as the Google surge or blast.
Another tip from the Obama campaign: take a solid look at search advertising.
The buy will also include a «Google and Bing search advertising campaign,» according to a news release, that will target those four Republicans members plus five more:
Baidu currently makes most of its income from desktop - based search advertising and has lagged peers such as Tencent in capitalizing on the popularity of mobile Internet in China, the world's largest market for smartphones.
Since 1997, our team in Korea has provided high - quality editorial content and services, and has built a successful search advertising network.
With AdWords search advertising, you pay only when people click on your ads.
Cross-posted on techPresident Political campaigns typically use search advertising primarily for long - term list - building, but with a big chunk of February 5th voters apparently still undecided, shouldn't targeted search ads be an effective way to reach people who are still making up their...
For those of you who may not have noticed, several weeks ago, Google introduced some pretty strict requirements for Google Grant account holders — the free search advertising program for nonprofits.
It's also worth noting that, in addition to Adwords, Google now has a local paid search advertising platform called Adwords Express:
Email team head Stephen Geer alluded to it in passing in a RootsCamp presentation, describing search advertising as having a «ridiculously» high Return On Investment as a list - builder.
While most of this company's revenues came from search advertising during the previous decade, the next 25 years for Google will not be so easily defined.
At the time, Google claimed to be booking just $ 80 million in revenues from selling search advertising.
In a rapid response scenario, the first place to start is search advertising followed by other digital marketing channels, because people are searching about the attack and you should be there with your side of the story.
As long as Google continues to support the program, we will happily reap the benefits of almost a half million dollars of annual search advertising.
Real search advertising gurus would have a ton of good ideas for keywords to advertise on, but here are some quick ideas to get the conversation started:
Here's the real kicker: when compared with the cost of acquiring supporters via other channels, search advertising absolutely shone, with an ROI Rospars described as approaching 15:1.
Google political ad man Peter Greenberger thinks Hillary Clinton's campaign was hampered by its failure to use search advertising consistently throughout the primary season.
This post will serve as a virtual interview for media purposes as Free.Date and Friends Date Network is now entering development phase 5 whereby we've started marketing most of our free dating communities on TV and via internet search advertising.
The Chevrolet Corvette is the most talked - about and read - about car online, according to a new study conducted by search advertising provider Swoop.
There are many elements to Google AdWords Advertising: Search advertising including click, impression, and acquisition advertising goals, display advertising and remarketing, video advertising, and shopping advertising.
The obvious difference between SEO and PPC search advertising is the first «P» in PPC: Pay.
One with the heading «Persuasion Search Advertising» details how Cambridge Analytica bought ad space on Google so that when people searched for «Trump Iraq War,» results would show messages favorable to Trump and seeking to disparage Hillary Clinton, the 2016 Democratic presidential nominee.
So how does Microsoft make money with Bing, moving forward, beyond search advertising?
Asked why some retailers, notably retail kings Target and Whole Foods, did not sign up with Google Express» expansion, Google vice president of Google shopping and overseas product search advertising Sameer Samat says the company is not expecting many retailers to expand their reach at this time of the year.
Media and Broadcasting Executive Search Firms - Copyright © 2012 - All rights reserved Filcro Media Staffing Filcro, Inc. 1985 - 2012 Media and Broadcasting Executive Search Firms - Online Wireless Mobile Contextual Search Advertising Sales Jobs in New York City
The ad falls came from lower display and paid search advertising on sites from the former Mediaglow, what AOL is now calling «AOL Media», but also lower sales of adds on third - party sites (ie.
Since then, the European Commission bought antitrust charges which accuse Google of unfairly prioritizing its shopping service in search results, blocking rivals in search advertising and using its Android mobile operating system to thwart the competition.
She joins Google at a time when investors and analysts are panicking about how the company's search advertising revenue growth is slowing.
Cross-posted on techPresident Another tip from the Obama campaign: take a solid look at search advertising.
From hard news to home improvement, our multiple editorial voices Optimize your paid search advertising campaigns.

Phrases with «search advertising»

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