Individuals like commercials for debt elimination programs because they do not have to
search for the offers, they can find the programs from the comfort of their own home, and the approval process takes
effort as all that is needed is to
respond to a phone questionnaire or fill out a short form on the company's website.
Executives are focusing about 40 % of their
search effort online, posting their resume, polishing their profiles,
searching and
responding to online postings.