Not exact matches
Because the technology is constantly evolving, any book you read is already outdated; in order to stay on the cutting edge of
search engine progress, ensure you continuously update your knowledge by reading articles (such as this one), staying up to date on new
algorithms, analyzing your competitors» successes and failures, and consult expert opinions and insights.
But in fact,
because search engines use personalized
algorithms that consider a variety of factors including physical location, Internet
search history and the device being used, there's no «silver bullet» that will lock down the top
search spot.
Backlinks have long been a staple of
search engine optimization
because they are one of the strongest ranking factors in Google's
search algorithm.
Natural language
searches should be as effective, if not more effective, using
because Google's
search engine uses better
search algorithms.
That visitor gets to view your site for free
because Google (or whatever
search engine the visitor used... but likely Google) and its
algorithm determined that your site was most relevant to the visitor's
search query and should be the site that they visit.
That has changed drastically in the last little while, partially
because of the way some of the
search engines have changed their
algorithms, but primarily
because of the number of sites tapping into board / CREA resources.
Since I've discussed «triceratops sex» previously on the blog, HouseGoesHome was pushed high up the
search engines (
because that's how the
algorithm works).