I discuss this subject in my book Sell Your Book on Amazon in regard to how Amazon's
search engine indexes books, but the same can be said for Internet search engines in general (Google, Yahoo, etc).
Not exact matches
In order to overcome obscurity and be discovered, authors can use the principles of
search engine optimization when writing text for their websites, and independent authors in particular can participate in Google's
book search program, which
indexes books» entire contents to make the titles easier to find via
search engines, as well as making the
books searchable.
If you're wondering why you would want to do this, think about your
book being opened up to
indexing by a
search engine.
For this reason, SEO attributes are written to gain the best possible
search engine indexing and then added individually to every
book page.