If you are a CEO who is new to the world of executive search, there are critical differences between
search firm business models of which you should be aware.
And the traditional retained
search firm business is, by no means, hurting as a result of what some consider to be a pretty dismal track record.
Not exact matches
Even after a return to (low) growth, Yahoo will continue losing share of the worldwide
search market as other players — including Google, Baidu, Microsoft and Sohu — grow their
search ad
businesses more quickly,» the market research
firm reported Monday.
If you can afford it, hiring a
search firm to find candidates can help keep you at an arm's length from the potentially distasteful
business of poaching.
Corporate law
firms offer trademark
search services for a fee and will ensure that your chosen name isn't taken by
businesses in similar industries or in an application that's currently pending approval.
In an ideal world, your
business's actual website, hopefully along with some favorable, accurate news and reviews, should dominate the majority of the first page of
search engine results, says Michael Zammuto, president of Brand.com, a Philadelphia - based online reputation management
firm.
Joe Zinner, a veteran recruiter who runs a boutique
search firm in Toronto and worked at Odgers from 1999 to 2002, says the departures followed a decade of growing frustration with Odgers» Toronto head office, which had been trying to dictate
business priorities and leaving the regions out of major national decisions.
Founded by Mani in 1994, Just Dial is a local
search firm that provides listings of small and medium
businesses across the country.
In
search of best practices, Egon Zehnder and Family
Business Network International interviewed executives and studied recent leadership transitions at 50 leading family
firms around the world.
But you should consider hiring a trademark attorney or at least a trademark
search firm before to make sure your new name doesn't infringe on another
business's trademark.
Lorianne Burge, a consultant in the debt finance and structured finance team at London - based executive recruitment and
search business Walker Hamill, says private debt, private equity and fintech
firms are often going after the same talent.
The hack is the second revealed by Yahoo since July, when it signed a deal with Verizon for the telecommunications
firm to acquire its advertising and
search businesses.
The lawsuits are the latest legal challenges against oil companies over climate change and come as the
firms are
searching for new
business models amid pressure by governments and consumers for cleaner energy.
Dan Heller, Lockheed Martin's vice president of new ventures for Mission Systems and Training, said the relationship with Reignwood, a diversified
firm with holdings in the energy, minerals, aviation and resort
business, solidified as Lockheed engineers went
searching for suitable locations to build a pilot - scale OTEC facility.
Check the
firm's history with the Better
Business Bureau and do an online
search of the company to see if there have been many problems or issues experienced by other consumers.
In fact, recent research conducted by Connexity, a Los Angeles - based multi-channel marketing
firm, shows 56 percent of online
searches for retail
businesses begin on a mobile device.
Marketing
firms that promise top Google
search rank sound great, but they're selling a myth that will impact your law
firm's
business — often faster than you'd think.
It's an approach that we're committed to and demonstrate when we partner with our law
firm clients to strategically integrate the right marketing options for their
business needs: Internet, TV Advertising, Lead Generation, Mobile, Online Chat, Paid
Search, etc..
Google is more invested than ever in providing accurate
search results to users who are looking for a
business in their area via geo - based
search terms, such as «San Diego personal injury lawyer» or «Florida DUI attorney», and law
firms who are able to manage a visible Google Places presence are able to stay a step ahead of their competition.
As crucial as
search results are to your
firm's
business, Google has plenty of other tools that you should learn about.
Our next post on voice
search will address more related topics, some a little technical, some not so much, and ways in which you can best position your
firm to maximize your voice
search visibility and grow your
business.
Such citations validate your
firm as a local
business in the eyes of
search engines — particularly Google, the most widely used.
It's crucial for law
firms seeking to grow their
business to appreciate this reality and develop online marketing programs that increase their visibility in front of prospective clients who are
searching for information and help on the Web.
But a local - mobile searcher has three distinct opportunities to make contact: the
firm's website, its
business listing, and local
search results.
Accordingly, in order to maximize the number of leads and other
business development opportunities generated by your
firm's website, it's critical that the website comply with
search engine optimization «best practices.»
Many law
firms see achieving top
search engine rankings as a silver bullet — a magic tool that will deliver a steady flow of
business.
Came across an article in the
Search Engine Journal that offers helpful tips on how to make a website more user - friendly for purposes of maximizing conversions, which is the whole idea of a law
firm website: to maximize conversion of traffic into leads that may result in new
business.
Jon Lindsey is the New York founding partner of Major, Lindsey & Africa, voted the «Best Legal Recruiter» by the readers of The National Law Journal, «best legal
search firm in the United States» in Worldlaw
Business magazine's survey of the AmLaw 100, and «in a league apart» from other legal recruiters by The American Lawyer.
This is a worldwide
search for lawyers, law
firms and other deliverers of legal services who have invented and successfully applied totally new
business practices to the delivery of legal services.
Ultimately, in order for your website to generate organic
search engine traffic that will turn into new
business for your
firm, you have to acquire links to your website.
- An employer in a particular industry could
search for a
firm with «understands my
business» and «experience in XYZ industry».
We are always
searching for innovative ways lawyers and law
firms use digital marketing strategies to attract new clients and generate more
business.
The idea being that higher
search engine ranking will translate into more traffic to your website and ultimately more leads and more
business for your
firm.
And while paid
search is certainly not the right advertising channel for all
firms, there are some
firms that rely on paid
search advertising as one of their primary sources for new
business.
Are you trying to help people with a specific legal problem in a specific area that they're likely to go and do a
business lookup
search for your
firm, and are those likely to be your clients?
Law
firm marketing and
business development professionals might want to be able to
search an intranet to assemble a presentation, or put together a client alert for a certain practice and a certain industry.
As you start your
search for a virtual paralegal, you will find that many of them formerly worked for large
firms or government agencies, but set out to establish their own
businesses.
Andrei Mincov Founder and CEO of Trademark Factory ® (http://trademarkfactory.com), the only
firm in the world where licensed lawyers and trademark agents help entrepreneurs and
businesses from around the world trademark their brands with a free comprehensive trademark
search, for a single all - inclusive flat fee, with a 100 % money - back guarantee.
While some law
firms are already using a combination of
search and data analytics technologies to improve the way they retain and
search for data, they're also leveraging these capabilities to improve
business processes such as building applications that intelligently combine information into solutions that support everything from contextual
search to pricing, matter management, and team resourcing.
In 2001 he was a founding Director of Solcara Ltd, a UK based software
business that specialised in
search and knowledge management solutions for law
firms and in - house legal teams.
Attorney Sync Google Places For Law
Firms: The
Business Title Field December 17 by Gyi Tsakalakis «Listing your law
firm on Google Places is one of the most important steps you can take to increase your law
firm's local
search engine visibility.
In addition to appearing on Maps and receiving better SEO for your
business, adding your
firm to Google Places also provides you access to valuable analytic data including the ability to see where your customers are coming from and the
search queries used to find your
business.
Interesting destinations this week include Cathy Gellis» post on Law Crossing, a legal
search firm and job board that earned an «F» from the Better
Business Bureau, and the Legal Pad which plays host to a stimulating conversation over the merits of Twitter for lawyers.
Local
search results are important to any
business, but especially law
firms.
You can actually track how many new prospective clients called your
firm after finding you via a Google
search, Pay - Per - Click campaign, directly typing in your website URL, a print advertising campaign, and even your
business card.
Jayne Navarre is an Internet marketing strategist with over 15 years legal - industry marketing and
business - development service in applying sound, ethical and creative strategy to Web communications — including law
firm Web sites, blogs, social networking, content optimization,
search marketing, and social media tactics.
That's not to say it's impossible for a
business law
firm to get good
search volume (depending on where you are located), but we're speaking broadly.
Because we're a professional services marketing consultancy, we know what it takes to get your legal
firm not just found, but found first when new
business enquiries are
searching for what it is you offer.
For example, a
firm that needs new
business within the next month may want to invest in some paid
search while SEO is ramping up.
By Valerie Fontaine — Law
firms compete for a limited number of top lateral partner candidates with significant portable books of
business and look to legal
search consultants help them identify and hire the best.