In May 2015, Google announced that the volume of
searches on mobile devices had surpassed those on desktops for the first time.
By combining the highly specific locational data that's available from consumers
searching on mobile, alongside Google's already in - progress goal of customizing results by location for all users, positioning your brand to those who are physically near you will become crucial in 2017.
According to Sujan Patel, «There are officially more
searches on mobile than desktops or other devices, and Google has responded accordingly.»
Google suggests that 80 % users conduct online searches for local businesses, while 50 % of users who do a local
search on mobile for a business visit its store within a day.
Google itself had said earlier this month that
searches on mobile devices outnumber searches on desktop computers in 10 countries, including the United States and Japan.
In the UK the volume of Google
searches on mobile phones about dating grew by more than 200 % year by year since 2008.
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your search on mobile apps such as Tinder and Hinge.
The number of people who use Google
searches on mobile phones about online dating grew by more than 300 % every year since 2005.
From a Google perspective, there are more Google
searches on mobile than on desktop in emerging countries like Indonesia.
Lastly, Google announced it has brought out improvements surrounding
searching on mobile phones, with a focus on minimising text entry for better results.
Since quite a few Dr. Google culprits are
searching on mobile, your website absolutely needs to be mobile - friendly.
Yes, you'll need to think about colors, and layout but did you know 60 % of legal consumers perform
their searches on a mobile device?
More and more often, legal consumers are starting their web
searches on mobile devices.
Potential clients are increasingly performing
searches on mobile devices for attorneys in their local areas — known as «local - mobile searches.»
Google's just made a new feature available for
searching on mobile or tablet platforms.
According to Global Web Index, 25 percent of 16 - 24s use voice
search on mobile.
, 25 percent of 16 - 24s use voice
search on mobile.
-- Types of deal
searches on mobile: 38.9 percent dining, 31.1 percent shopping, 12.5 percent spas, 12.1 percent travel, 4 percent things to do, 1 percent bars, 0.4 percent spas.
Since 2015, this measure can help mobile - friendly content perform better for those who are
searching on mobile.
It's just never been explicitly taken into consideration for those same
searches on mobile.
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searches on your mobile device Review: Intel Meltdown / Spectre chip flaws... [Read more]
As at the time of this writing, the update is already available for those using Google
search on mobile web as well as the Google app on iOS.
Google
Search on both mobile web and desktop are getting a new «expanded finance experience,» says Google, which introduces a new tab to the search menu called «Finance.»
Millennials Lead the Home
Search on Mobile.
Since more than two - thirds of the nation
searches on their mobile phone every day, it's vital to offer a platform that delivers undistorted images and content that loads quickly.
Not exact matches
At the same time that it revealed these findings, Google announced new updates to help make shopping easier
on mobile devices — including its long - rumored «buy button,» (which the
search giant is referring to in slightly flowerier language: «Purchases
on Google.»)
«Last summer, about 40 percent of back - to - school
searches were done
on mobile devices, and already this year,
mobile share is topping 50 percent,» Google said.
Retail businesses should make sure they are
on Google maps so you will come up in all local relevant
mobile searches.
«As a first step we're taking advantage of our existing identity and payment technologies to help people subscribe
on a publication's website with a single click, and then seamlessly access that content anywhere — whether it's
on that publisher site or
mobile app, or
on Google Newsstand, Google
Search or Google News,» Gingras said.
Tip: Sign out of all
mobile networks when you are done using an application or
search engine
on cell phones, tablets, smartwatches and Wi - Fi enabled devices.
Between 2015 to 2016,
mobile search increased from 40 to 48 percent
on Bing.com.
Despite Microsoft's remarkable financial performance, as Microsoft CEO Ballmer failed to understand and execute
on the five most important technology trends of the 21stcentury: in
search - losing to Google; in smartphones - losing to Apple; in
mobile operating systems - losing to Google / Apple; in media - losing to Apple / Netflix; and in the cloud - losing to Amazon.
Much like having an app or a
mobile - first website, voice activation is another platform that you need to consider, and being found in a voice
search is as crucial as being found
on a
mobile, tablet or desktop.
Media outlets that participate in Google's ambitious project to make websites load more quickly
on mobile devices could find themselves higher in Google's
search results in 2016.
Mobile searches are increasing at fast pace but advertising to an audience
on the move is different from the same audience at their desktop.
Google will be Firefox's default
search provider
on desktop and
mobile in the United...
In early September, Google estimated that 15 percent of
searches for holiday gifts and product information in 2011 will come
on mobile devices this Black Friday.
A company's listing
on Google will be available to users across Google
search, maps,
mobile and now Google +.
Google's
search engine service remains banned in China, but the firm has a joint investment in Chinese live - streaming
mobile game platform and
mobile apps with map functions based
on Google data can now be accessed in the country.
Mobile searches are designed to favor local businesses, and more than 60 percent of all searches are conducted on mobile de
Mobile searches are designed to favor local businesses, and more than 60 percent of all
searches are conducted
on mobile de
mobile devices.
Facebook states that people access its website
on mobile devices 4.2 times more often than
search engines before holiday shopping.
Use more prominent shading with clear outlines or defined borders to distinguish advertising located immediately above the natural results and other ad results from natural
search listings
on both desktop computers and
mobile devices.
Ads could be sold across paid
search, YouTube, display and
mobile on Twitter — while filling a gap for Google, which has struggled with social media.
Microsoft entered the twilight of Ballmer's tenure as the most successful and wealthiest desktop - software company the world had ever seen — at a time when the world had moved
on to
search engines, social networking,
mobile devices, and cloud computing.
Earlier this week, reports surfaced noting that Google hardware boss Rick Osterloh had said in a recent meeting with journalists at
Mobile World Congress — an annual mobile industry conference held in Barcelona — that the search giant was pumping the brakes on its line of «Pixel» - branded Chrome
Mobile World Congress — an annual
mobile industry conference held in Barcelona — that the search giant was pumping the brakes on its line of «Pixel» - branded Chrome
mobile industry conference held in Barcelona — that the
search giant was pumping the brakes
on its line of «Pixel» - branded Chromebooks.
On the company's earnings call, chief financial officer Ruth Porat said that that increase reflects the fact that
mobile search and programmatic advertising have higher TAC.
The company announced
on its official blog
on February 26 that the change «will affect
mobile searches in all languages worldwide and will have a significant impact in our
search results.»
His company digitizes the parking process by letting users
search for spots near their destination, and reserve and pay for it in advance (and re-up the virtual meter), all
on their
mobile device.
If your website doesn't display well
on mobile devices, your
search engine optimization (SEO) ranking may plummet and Google even warned of manual penalties for the worst offenders, according to SearchEngineWatch.
New
mobile search services and apps let you speak (rather than type)
search terms and filter results based
on proximity (
on the assumption that you're likely
searching for something nearby).