Not exact matches
Since the
search engine's goal is to provide relevant results for
search terms, it will be easier for customers to find your products and services if you
target the right keywords in the right way.
AnswerThePublic takes
search - engine marketing one step further, taking into account the motivations that power the
search terms entered by a business's
target market.
So consider your business and the products and services you provide and identify which
terms you believe your
target market will
search for online.
Targeting long - tail
search queries not only attracts qualified «buyer» traffic, but these
terms will typically have much less competition.
Keyword research along with understanding the shopping and purchase patterns of the
target consumer can help to identify
search terms and phrases to go after.
In the early days of SEO, it was possible to produce an abundance of (let's be honest — crappy) articles stuffed with
target keywords and rank for your desired
terms in the Google
Search Engine Results Pages (SERPs).
To find other websites that rank well for the
term (and similar
terms) which might be good
targets for a guest blog post, you'd want to examine the top 100
search results for the following
search queries:
HitTail is a tool that tells you the most promising organic
search terms you should
target based on your existing traffic.
When you break it down, you need to know what people are
searching for in order to
target the right
terms.
Geo -
targeting and location - based
search has long been a key advantage for businesses as searchers leaned on geocentric
terms to help Google serve results that were more specific to their location.
They combine display and text ads with
targeted search terms.
You want to look for the higher volume keyword
terms, ones with at least 1,000 monthly
searches (step 2 goes into this further) and then you can use a tool called Keywordtool.io to find variations of the keywords you want to
target.
If your business»
search traffic has major seasonality swings, the
search volume estimates you're receiving could overstate or understate the current importance of
targeting any given
search term.
I was initially skeptical because I didn't believe that our
target audience was
searching for that
term, but the available
search volume led me to approve the topic in hopes people would naturally link to the post.
So while it's important to
target a
search term like «inbound marketing,» it's crucial to also
target a long - tail
term like «how to get leads with social media.»
You've got a great new
search term to
target.
If you don't perform competitive keyword research, two things may happen: you could end up
targeting keywords that don't actually help you capture any competitive market share, or you miss important
search terms your competitors are
targeting but that you forgot to include in your keyword arsenal.
If you
target only competitive
terms — head
terms with
search volume in the hundreds of thousands — maybe you'll see significant gains in several months.
Sometimes the
search terms companies
target reflect how they think about their industry, not how their
target audience does.
Or you could
target keywords with low
search volume that are easy to rank for — typically long - tail keywords, which do drive highly qualified traffic — but never see that big win that comes from ranking for a hugely important head
term with tons of traffic.
As you can see in the screenshots, if you look at the related
searches, they are actually a research
terms that you should
target with a How To Buy page or a Guide To type page.
This first little detail is easy to overlook — before
targeting a
search term, ensure the traffic originates in your area of business.
Showing (quickly remember) that even though keyword research is significantly harder in
terms of competition, it is still the clear winner in
terms of keywords to
target for
search traffic.
Yale Appliance's Sheinkopf started
targeting long tail keywords in his blog posts when he realized the important
term «counter depth refrigerator,» with a monthly
search volume of 8,700, was more valuable to him than purchasing listing positions through PPC for
terms like «refrigerator.»
Head
terms are broader and likely bring in a lot of
search volume, while long - tail phrases get your ads in front of a highly
targeted audience — so it's good to include both in your campaigns.
These are keyword phrases you think are important to rank for in the SERPs (
search engine results pages) because your
target customer is probably conducting
searches for those specific
terms.
Ferguson is still
searching for a player to add an extra creative spark to his midfield and having already been linked with moves for Arsenal's Samir Nasri, Inter Milan's Wesley Sneijder and Tottenham man Luka Modric, the Scot is looking to make a move for long
term target Schweinsteiger who may be tempted by a move to the Premier League champions after Bayern Munich's poor season.
Political campaigns typically use
search advertising primarily for long -
term list - building, but with a big chunk of February 5th voters apparently still undecided, shouldn't
targeted search ads be an effective way to reach people who are still making up their minds?
What was novel about the original googlebomb («miserable failure» - > biography of George W. Bush) was that the
target page didn't have the
search terms in the text.
For example, besides tossing Google bombs, the guys at MyDD also bought ads on the
search engine
targeted at politically relevant key
terms (example: placing an ad that reads «Learn about George Allen.
For instance, if your video was
targeted at youngsters looking to get into politics, you would find that «become an MP» is a more popular
search term than «work in politics» - so you could get more views by using the former description.
For instance, a campaign might aim cookie -
targeted ads at its base voters or identified swing voters, while also running geotargeted Facebook Ads to hit particular demographics in the district and Google Ads on key
search terms (the candidates» names, for instance).
We underscore the significance of long -
term ground - based monitoring of hot stars and space - based
targeting of hot stars with the Transiting Exoplanet Survey Satellite (TESS) to
search for inflated giants in longer - period orbits.
A closer inspection of the
search results reveals that there are 1 million global
searches for the
term «online dating at», of which only 4 % is represented by Australia; so change the country selection to see which countries produce the highest
search volumes, as on these results, you are
targeting the wrong territory, and richer pickings lie elsewhere.
The disc opens with short trailers for
Term Life,
Search Party, Hardcore Henry, Mr. Right, Honey 3, and Hard
Target 2.
For instance, in March 2012, nearly 60 percent of readers browsed — defined as exploring the catalog without a
targeted search term — public library ebook collections to discover new content.
To ensure that people can find your site when they
search for your name, your book titles or a related topic, do keyword research to
target terms and phrases your audience is typing into
search engines.
For example, spending a little time every week over the course of several months to prepare content toward developing a content - rich website that will attract hundreds of people from your
target audience through
search engines every day can give you amazing long -
term exposure.
Instead of simply
searching for a generic
term like «book cover designer» try a more
targeted search specific to your needs like «romance novel cover designer» or «book cover design and reasonable rates».
Since you are
searching for the best mortgage lender, Valencia, CA, use these
terms in your
search queries, including the
target location (e.g. best mortgage lenders + Valencia + CA) and you will notice that Google returns mostly local companies in
search results — i.e. more relevant companies to choose from.
Since you are
searching for the best mortgage lender, Tallahassee, FL, use these
terms in your
search, including the
target location (e.g. best mortgage lender + Tallahassee + FL) and you will notice that Google returns mostly local companies in the area in
search results — more relevant companies to choose from.
Your veterinary hospital is located in Dover, N.H. Your online marketing and SEO campaign is
targeting Dover - oriented veterinary
terms, and when someone does a
search in Google for «Dover veterinary hospital», you come up on Page 1.
In very simple
terms, the CPC is how much Google charges you — an advertiser using AdWords — when someone clicks on your ad after
searching for a keyword your law firm was
targeting.
Remember that there is no thesaurus, tagging or cross referencing, so if you want to see «everything» about a
target, use lots of
terms and OR in your
search logic.
The investigation team should then identify a
targeted set of
search terms and a defined date range, seeking agreement if appropriate from relevant government agencies.
One commenter in particular (an appellate lawyer, natch) kept stubbornly insisting that it made sense to have his blog on his law firm website because he ranked # 1 on Google for his
target search terms.
Push down, if not eliminate, the negative pages on
search engine results about you and your firm based on identified
search terms by strategically ranking
target pages that also address the negative reputation through strategic content.
This includes content that is automatically generated by a computer program rather than written by humans, content that is copied directly from another source and «doorway pages» that exist solely to
target search terms but do not provide additional content beyond what is already present on the website.
If уоu аrе
targeting a раrtiсulаr local market, make ѕurе уоu incorporate local
search terms in уоur keyword selection.
The good thing about Google
search and display ads is that they are
targeted based on people's
search terms and browsing history.