When
accessed, these are delivered via an optimal
route from the nearest location, saving visitors precious
seconds in which they would normally wait for that content to arrive.
Graves added that, «we can now have
access to any print format or digital product in
seconds rather than weeks, this gives us the ability to challenge the traditional
route to market, if we choose we can publish our content digitally first then re-flow into hardback or paperback book formats for any English - speaking market in
seconds.»