Sentences with phrase «second ad spot»

A 30 - second ad spot on CNN would cost around $ 5,000 under normal circumstances.

Advertising Age recently reported that CNN is charging up to $ 200,000 per 30 - second ad spot, which is up from the normal rate for that time slot of $ 5,000.

For political media folks, the biggest takeaway is that DVRs don't seem to be putting any particular hurt on traditional 15 - and 30 - second ad spots either, though they may encourage some changes in the way the ads are made.

Not exact matches

One of the big ad buys during the Super Bowl last night was Amazon's 90 - second spot advertising the Echo, its voice - activated appliance, and Alexa, the virtual assistant that provides its voice.

Two frantic months later, Canadian Tire's marketing team had cranked out 50 seven - second spots — with no sound — and also 50 more traditional social media ads for contrast.

The spot ran two minutes in length, though most in - game ad breaks last 90 seconds and are rigorously controlled by the league.

The ad was originally meant to be 30 - seconds, but Budweiser bought an additional 30 - second spot during the editing process because it wanted to use as much footage as possible.

From his earliest appearances as a child on TV to being interviewed by Oprah Winfrey and a clip from a well - known golf ball juggle ad, the 60 - second spot shows a montage of his best moments.

It's true the traditional 30 - second spot seems a little old - fashioned in the age of the Internet (legendary U.K. adman Trevor Beattie recently declared that ads should run no longer than five seconds), but it isn't going away.

One of the more memorable ads in last night's Super Bowl belonged to Airbnb, which aired a second quarter spot that many saw as an implicit rebuke of President Trump's recent immigration ban.

With Fox selling ad space at more than $ 5 million for each 30 - second spot, companies seeking brand visibility on the world's largest stage are risking an expensive disappointment if their commercials fall flat.

One interesting takeaway from the list is that the traditional 30 - second spot doesn't really work on the web: «Transplanting a 30 - second ad from TV isn't what resonates with Canadians online.

The Journal notes that networks are easily selling out their ad space for immediately before and after the debate, with 30 - second spots going for as much as $ 250,000.

And given the cost of Super Bowl ads topping $ 5 million for a 30 - second spot, viewers had better be hooked.

Bud Light is so bullish on «Dilly Dilly» that it is making the made - up medieval beer toast the focal point of three new ads that will climax with a 60 - second Super Bowl spot.

In other words, the idea of the 30 - second paid spots, banner ads, full - page spreads, and even cold calls as methods to engage a potential customer is considered antiquated.

As part of the new strategy, Macy's will rebalance its media mix partly to rely more on 15 - second, local TV ads and less on 30 - second national spots.

And its new approach to ads calls for a focus on regional, 15 - second TV buys rather than national, 30 - second spots — the brainchild of Chief Marketing Officer Richard Lennox, who joined last year from Toys R Us.

What I found really interesting was GE's attempt to get DVR users to spend more time with its ads by hiding Easter eggs in them — extra content would appear when people paused the ads at certain points, and the company's marketing director said that the average user ended up spending two minutes playing with a 30 - second spot.

Yes, campaigns still need to spend money on television ads and field organizing, but it makes no sense for Democrats to ignore digital while pouring money into repetitive (and often poorly targeted) 30 - second spots on TV.

According to the Daily News, which first reported the ad campaign, the party will spend several hundred thousand dollars to air the 30 - second spot in the coming weeks.

Also, Capital NY notes that during that 1992 campaign, Rockefeller pledged not to run political ads, saying the 30 - and 60 - second spots were «an affront to voters» intelligence, an attempt to substitute emotion for reason.»

The 30 - second spot, entitled «Happening» and produced by Shorr, Johnson and Magnus Strategic Media, is also a response of sorts to the ads the pro-charter movement has been running that blame the teachers unions for blocking legislation that would raise the charter school cap.

A pair of television ads is being released on Tuesday by supporters of the education investment tax credit, including a 30 - second spot that features Gov. Andrew Cuomo pushing the measure.

In a television ad set to begin running tomorrow (the Yassky campaign is not advertising today in reverence to Sept. 11) Schumer appears in the second T.V. spot for Yassky released this week, which also champions the support he has received from the New York Times and, more recently, the New York Daily News.

The 30 - second spot, a memorably straightforward contribution to the horror - ad genre, slams the Democratic public advocate for harboring a «recklessly dangerous agenda on crime.»

The spot released Monday is the second part of a seven - figure ad buy targeting New York City and the Albany area.

Democratic State Senate candidate Adam Haber has released his first television ad of the campaign, a 30 - second spot that focuses on taxes, small businesses and women's equality.

The frequent ads picture and praise the golden - boy candidate with the start - up résumé in between 10 - second promos of Governor Pataki and Senator D'Amato, just as 30 - second spots fully devoted to him are finally beginning to appear on selected downstate cable stations.

On the heels of its new TV ad (the second pro-Cuomo spot it has launched so far), the business - backed Committee to Save New York has posted a new Web - only spot that features more «average» state residents praising the governor along with his one - time political nemesis, ex-state Comptroller H. Carl McCall.

Democratic Senate candidate Adam Haber on Monday released his first TV ad of the campaign — a 30 - second spot that largely sticks to pledges about cutting taxes, bolstering education and aiding the environment.

The 30 - second spot from Maloney's campaign is part of a seven - figure ad purchase on cable television and will begin airing tomorrow and through the month of October in rotation.

The senator's beef was of a technical nature, specifically that the Haber ad did not fulfill the FCC requirement that the disclaimer portion of any political spot last for four seconds and take up 4 percent of the screen.

I believe this is Venditto's second ad of the campaign, but the first wasn't an attack spot.

Gibson released his first ad of the campaign last week with a 30 - second spot touting a very non-partisan effort on Lyme disease.

In the 30 second ad titled «Great Again», Trump eschews the more biographical spots that candidates often go for early on in a political contest.

These two ads are supported by four 30 second spots that focus on compelling stories of businesses from around the state that are growing and thriving, including FAGE Total Authentic Greek Yogurt, Smith Electric Vehicles, the Global 450 Consortium and BAE Systems.

The cost of ads, typically 30 second spots, range from about $ 200 to $ 2,000.

This is Corwin's second TV spot of the campaign — her first was a positive ad that focused on her small business experience — and third advertisement overall, I believe.

The other, former Miami Beach Mayor Philip Levine, was also the first gubernatorial candidate to air a TV ad when his affiliated political committee in November dished out $ 800,000 for a 30 - second spot.

The 30 - second spot, called «Began,» will air on broadcast, cable and digital market areas throughout the district.Previous ads cite Faso's record of results as an innovative leader, notably his efforts to enact balanced state budgets, push for a property tax cap and his role in creating New York's STAR program, which saves taxpayers millions of dollars each year.

Eliot Spitzer's first campaign ad made no mention of New York's «old friend» being forced to leave office, but late on Monday he issued the requisite redemption plea in his second TV spot — though, as the Daily News notes, Spitzer never actually apologizes.

J.C. Polanco releases first video ad of his campaign for NYC Public Advocate 60 - second spot introduces Public Advocate candidate to voters, highlights priorities J.C. Polanco, the Republican and Reform Party candidate for New York City Public Advocate, today unveiled his -LSB-...]

Republican gubernatorial candidate Carl Paladino goes on the attack in a new television ad, a 30 - second spot that re-introduces the insurgent politician to voters statewide while also calling out his rival.

George Pataki, makes a cameo in a new 30 - second ad that also marks the Republican billionaire's first speaking part in one of his own spots.

Team Catsimatidis said the new ad will replace a 60 - second autobiographical spot that went up on Memorial Day, making the businessman the first mayoral candidate to jump into TV advertising, and may return later in the cycle.

She followed that spot with a second ad last week of Buck speaking at a campaign rally: «Why should you vote for me?»

And in the race for Senate, there's Secretary of State Jason Kander, an Army veteran who blunted NRA attack ads by assembling an AR - 15, blindfolded, for his own 30 - second spot.

Katko has unveiled two TV ads, with his most recent 30 - second spot hitting the airwaves this week.

The new 30 - second spot is part of a $ 145,000 ad buy and will run on Syracuse broadcast stations over the next week.