This is the 38th year for this industry - leading event, and seeing as how Toyota Motor North America just made broadcasting history by airing a 100 -
second holiday commercial, this promises to be the biggest Toyotathon ever.
A
second - gen Adam (please, please, please dub it Cain or Abel) has been making the rumor rounds for several months now, being reportedly prepped for a
commercial launch just ahead of the
holiday season.