An early student of electronic orality was the Rev. Walter J. Ong, a professor at St. Louis University and student of Marshall McLuhan who coined the term «
secondary orality» in 1982 to describe the tendency of electronic media to echo the cadences of earlier oral cultures.
«
Secondary orality has a leveling effect,» Dr. Strate says.
Dr. Wesch, for one, says he worries that the rise of
secondary orality may have a paradoxical consequence: «It may be gobbling up what's left of our real oral culture.»
In our age of
secondary orality, we are group - minded self - consciously and programmatically.»
This he calls a «
secondary orality».
Some years ago, commenting on the seminal work of Innis, McLuhan, Havelock, Ong and others, I suggested that television and radio in communicating through what Ong called
Secondary Orality, had created a world of Secondary Tribalism (Phelan 1980).