A Moses basket is not completely
essential, as your baby could sleep in a cot from birth if you have space in your bedroom, but their
smaller size does help make very young babies feel more
secure.
In 1971, Eli acquired SunLife, a
small insurance company founded in 1890, for $ 52 million and transformed it into a new business that would answer another
essential public need: offering
secure retirement savings to aging Baby Boomers — the same customers who bought homes from Kaufman and Broad.