Strategies to consider include: social sharing buttons in email campaigns to facilitate and encourage distribution of email content to broader audiences (a service we recently rolled out to our clients), and distributing emails highlighting top blog posts as a method for building awareness of, and traffic to firm blogs (a strategy we successfully implemented for the national labor & employment law firm of Carlton DiSante & Freudenberger LLP -
see sample email
newsletter issue with blog content generated automatically using the blog's RSS feed.