Sentences with phrase «see content marketers»

What's the biggest mistake I see content marketers make?

Not exact matches

There's still a pretty big disconnect — content marketing isn't being leveraged nearly enough.57 % of B2B marketers are still using print and other offline promotions to market their products and services, despite the fact that only 31 % see it as effective.

The stats I'm seeing paint an interesting picture of how marketers are focusing on top - level funnel content, with a great deal of emphasis on social and blogs.

The result of this policy can be seen by the fact that 58 percent of marketers who are using video said they were looking for «short - form content».

While interactive content has been heavily discussed over the past 18 months, 2017 is the year that marketers will really start to see massive returns on their investment.

There's nothing that delights a marketer's heart like seeing a piece of social - media content go viral.

But, apart from marketers who've mission critical proficiency and experience in SEO, PPC, social media or content, we are seeing the rise of a new breed of marketers - The «Jack - of - All» marketers.

Plenty of marketers would love to see their content go viral and reach new audiences.

From this quick search, you can see that content marketers care very much about knowing content marketing industry trends.

A word to the wise, though: for apps like Barneys» that require customers to relinquish some personal information, you absolutely have to to strike a careful balance with the type of content being shared: too many overtly promotional notifications, and consumers will be quick to opt out; too few, and the marketer won't see the benefit of implementing those beacons in the first place.

Brian Honigman is a content marketing consultant and the CEO of Honigman Media, a consultancy focused on helping marketers and entrepreneurs see results with content marketing and social media.

As I explored in my opening keynote talk at Content Marketing World — and in this follow - up blog post — one of the biggest differences we see between marketers who are top performers and those who aren't is level of commitment: 91 % of top performers are extremely or very committed to content marketing, compared to 63 % of the overall sample and 35 % of the bottom performers (those who characterized their overall content marketing approach as minimally or not at all succeContent Marketing World — and in this follow - up blog post — one of the biggest differences we see between marketers who are top performers and those who aren't is level of commitment: 91 % of top performers are extremely or very committed to content marketing, compared to 63 % of the overall sample and 35 % of the bottom performers (those who characterized their overall content marketing approach as minimally or not at all succecontent marketing, compared to 63 % of the overall sample and 35 % of the bottom performers (those who characterized their overall content marketing approach as minimally or not at all succecontent marketing approach as minimally or not at all successful).

If you're among the technology marketers who are not getting ample time to produce results, see these resources: Looking for Content Strategy Buy - In?

Robert offers this insight to explain why more marketers say they focus on creating the right content for the right person at the right time, yet fewer report crafting content specifically for the buyer's journey: «It could be a semantical difference to some degree, but rather than the «old - school» development of content for the buyer's journey, we're seeing a focus on dynamically serving up content in the audience's time — no matter what stage they happen to be in.

We see this year - over-year drop in focus on crafting content for the buyer's journey for technology marketers, too, especially among top performers and those who say they're the least successful:

Even though their effectiveness rating is higher than those we've seen in North America and Australia, UK marketers rated themselves less effective at content marketing versus last year (48 % vs. this year's 42 %).

The key trend that I'm seeing that will actually help content marketers move the needle will be a move to direct access to subscribed audiences — and the data they provide — as a means of building value for the practice of marketing.

Do you think we are going to see a big shift towards SEOs primarily becoming content marketers seeking referral traffic with links (and Google rankings) coming in as a secondary goal?

Read Part 1 of Building the Perfect Content Marketing Playlist to see which other tactics are being prioritized by your peers (and why), and get additional insights and tips to help you keep pace with industry - leading marketers.

From picking the right channels and platforms to segmenting content to the right audiences, you'll see which tactics are helping content marketers succeed and gather practical tips so you can ramp up your efforts, as well.

Each year we ask content marketers how effective they consider their organizations to be, and this year we saw a dip in Australia.

This is a big game changer for content marketers... good content is obsolete if it is not seen.

(See last year's 17 + Books to Give Your Favorite Content Marketer this Season and a SlideShare compilation of more than 75 additional books in the Essential #BestBooks Reading List for Content Marketers).

I've tended to view content marketing as the core driver of inbound marketing (see my football field infographic in How to Build Your Inbound Marketing GamePlan — http://www.pr2020.com/page/how-to-build-your-inbound-marketing-gameplan), but the more important takeaway is that when marketers are building strategic plans, they have to consider genreration of leads (acquisition) and the building of loyalty (retention).

Marketers who are embracing visual content are seeing huge returns in terms of more website visits, leads, and bookings.

If you compare actual content marketers and SEO pros (rather than open positions), you see that same convergence of skills.

Content Marketers that can see beyond the gross claims about SEO as well as the «SEO is dead» diatribe, will realize the necessity of continuous performance improvement from ongoing optimization.

In addition, it allows marketers to push content far beyond their websites, placing it in a variety of web outlets where their target audience is more apt to see it.

Perhaps not as drastic as the Dow falling by 8 %, but to see the percentage of marketers who believe their content marketing was effective drop to 30 % from 38 % in one year is a revelation.

«One of the biggest mistake that I see bloggers and even content marketers make is that they don't use the full potential of social media.

It is also interesting to see traditional agencies struggle to become content marketers.

Also, content strategists and marketers will need to see how what they produce contributes to the totality of the buyer experience as well as how it rewards buyers with Intelligent Engagement.

When you see successful content marketers, you may ask yourself: «What are they doing differently?»

No wonder that 41 percent of marketers confirm that inbound produces measurable ROI and 82 percent of marketers who blog see positive ROI for inbound, content - driven marketing.

2015 has been an excellent year for content marketing books, as you'll see when you visit my yearly round - up of 17 + Books to Give Your Favorite Content Marketer this content marketing books, as you'll see when you visit my yearly round - up of 17 + Books to Give Your Favorite Content Marketer this Content Marketer this Season.

If you haven't seen the new version of BookWorks, please check us out for more great content like this and join our community of indie authors, editors, coaches, designers, marketers, bloggers and other self - publishing pros.

According to Nielsen, «Marketers that distributed their branded content in partnership with a publisher saw a higher brand lift — 50 % higher, on average — than those who published content on their own.

As a web marketer, I see the value in both (1) casting a wide net of content to draw audiences, and (2) identifying and expanding the most successful methods.

Marketers today are seeing a challenge getting their video content discovered.