Make it a practice to ask your LinkedIn connections for recommendations and endorsements so potential employers can
see your social proof.
If you go to Amazon, or go anywhere — to buy a television, for example — we look to
see the social proof, which is the reviews that are available.
We see the social proof — JetBlue continues to win over repeat and new customers by its consistent efforts to meet customer demands, a cornerstone of its brand.
Not exact matches
One of those shortcuts is
social proofing:
Seeing a person who has 20,000 followers and is following only 200 indicates they must have something of value to share with their audience.
Before you choose to share an article yourself, Feedly even lets you
see how many shares each article has already received, giving you a sense of «
social proof» that others have found an article useful.
A psychological phenomenon known as «negative
social proof» would argue that the «right thing» to do becomes questionable when people
see the right people doing the wrong things.
On the Help Scout homepage, you'll
see we've a rotating section that pairs testimonials, company logos, and our growing customer base into a single form of
social proof.
I doubt we'll
see a world where 100 tweets carry the same weight as 100 high - quality links in the eyes of a search engine, but since the key to a smart link campaign DOES currently involve building both
social proof and great links, it's entirely probable that SEOs of the future will be link building and socially proving their butts off in order to rank.»
Matt asks:»... What I'd like to
see from you and the other prophets of
social media publish are the top 10 things I can do immediately that will help me spread the gospel of home ownership and drive brand preference to CENTURY 21...» Interestingly, my response quickly reached the first page of the Google results for the phrase «Century 21 Real Estate» a company with 8,000 offices worldwide,
proof that new marketing works.
An «As
seen on» section on your homepage or «Contact Us» page that highlights logos of publishers on which your brand has been featured serves as extremely strong
social proof, thereby increasing conversion rates.
This may sound slightly bizarre in terms of why activities like that can impress your Romanian girlfriend, but the truth is: when she
sees that you introduce your
social group to her
social group, she feels you are very reliable, as
social proof is very important to her as well.
Social proof is a very powerful thing — just think about the restaurants you have visited or films you have
seen based on a friend's recommendation!
The ultimate goal is to create some form of
social proof so that «cold» readers landing on your product page for the first time can
see your book is relevant and worth the investment.
And so when the coldly logical Marquess of Blakely confronts her with scientific
proof of her fraud, she must choose between losing the
social position she's fought for, and earning the esteem of the one man who
sees who she really is.
For instance, many authors incorporate «
social proof» into their header images — you
see the logos of major media outlets that have featured their work.
There's this rule that is
social proof; we
see the rental income model working for many others and we figure that it ought to work for us, so we dive.
Using a classic Munger inversion apprapoch: if you
see a power law, there is very likely
social proof lurking behind it somewhere.
I have
seen first - hand that these types of posts do extremely well on
social media, people love to share inspiring stories of success and linking to them (
proof in this post!)
And the «
social proof» of
seeing others liking or commenting on a particular Update encourages even more interaction.
Yes, we know this advice is becoming commonplace... and yet we
see so many resumes that talk about achievements, but aren't backed up with
social proof!
As you can
see in the example above, Park North Real Estate in San Francisco, CA makes
social proof a centerpiece of its website home page.
In fact, your lead generation marketing will actually perform better if people have already heard of you, and if they
see strong
social proof about you.