It is also interesting to
see traditional agencies struggle to become content marketers.
Not exact matches
As we shall
see later, socio - political changes of the mid-nineteenth century appears to have affected their
traditional attitude to pre-existing
agencies of control.
Luedeke's
agency has even
seen a rise in literary
agencies promoting the digital publication of books that they represent and are passionate about, but that just haven't found a home in
traditional publishing yet.
Literary
agencies have refused to sign e-rights deals for countless backlist books with
traditional publishers, even though they and their clients, no doubt,
see real benefits in having a single publisher handle the print and electronic rights to a book.
Many in the
traditional publishing world believed that adoption of the»
agency model» was the biggest news of 2010 in the book business, and perhaps many of the same people will
see the demise of the
agency model as the biggest news of the next year or two.
I think they
saw agency pricing as a way of protecting their
traditional profit margins, and they used Apple's desperation to get into the book - selling business as a lever to get what they wanted.
The UK government in the form of the Environment
agency has largely walked away from these
traditional roles as we
saw in the case of the Somerset floods when we found they had stopped maintaining the flood defences.
Crypto enthusiasts were intrigued to
see what an
agency from the realm of
traditional finance would make of their topsy - turvy and volatile world, in which meme coins can attain $ 1 billion market caps and tokens for vaporware projects can soar higher still.
If you are interviewing with a
traditional PR
agency, be prepared to answer questions about you writing skills, press relationships, previous press campaigns you've worked on, and where you
see PR going in the future.