At face value, the end of Facebook Direct could appear to be a win for Snapchat, which
sees ephemeral messaging as its primary use case and differentiator after all of Facebook's apps cloned its Stories feature.
Not exact matches
Say you send someone an
ephemeral message through Facebook Messenger, but they don't
see it for a few hours.
See also — Facebook launches Slingshot, its latest
ephemeral messaging app to rival Snapchat and Facebook's Slingshot app now lets you react to reactions
The redesign mixes Stories, where Snapchat shows ads but which have
seen stagnation in sharing rates amidst competition from Instagram Stories, into the more popular
messaging inbox, where Snapchat's
ephemeral messaging is more differentiated and entrenched.
The redesign mixes Stories, where Snapchat shows ads but which have
seen stagnation in sharing rates amidst competition from Instagram Stories, into the more popular
messaging inbox, where Snapchat's
ephemeral messaging is more differentiated and entrenched.
And soon, thanks to the private
ephemeral messaging app's new public broadcast feature Stories, we may
see Snapchat superstars take the spotlight.