Although doctors have long incorporated personal information like family history into treatment plans, personalized medicine holds the promise of revolutionizing medical care by using knowledge of molecular biology and genetics that will allow more
precise diagnoses, better diagnostic tests, greater predictability of disease course, more successful therapies by
targeting the right treatments to the right patients, and improved patient safety by
selecting drugs and their proper dosage to reduce adverse side effects.
In a store's marketing plan, this could include getting more
precise with ads,
selecting more
targeted publications and radio stations, and adding trial offers to see what draws more customers in.