It is a fact that most pet retailers do not
sell wild bird products.
The most common reason a pet store does not
sell wild bird feed and products is lack of space.
Whatever the excuse, a pet store that doesn't
sell wild bird items, especially feed, is missing out on many easy sales.
Hines has been
selling wild bird products successfully for many years, mainly thanks to how well the store's stock feeders and food are presented.
Time is not the only obstacle to
selling wild bird products.
A pet store, and especially one that sells caged birds and / or bird products, will lose out on the perfect add - on sale by not
selling any wild bird products.
One of the best ways a pet store can compete against mass - market and big - box retailers when it comes to
selling wild bird products is by being a specialist in the field and having quality inventory.
Not exact matches
Aside from
selling meat and
wild game, Nicky USA hosts Wild About Game — this year on September 7, 2014 — an annual Iron Chef - style cooking competition and festival promoting sustainably raised game birds and me
wild game, Nicky USA hosts
Wild About Game — this year on September 7, 2014 — an annual Iron Chef - style cooking competition and festival promoting sustainably raised game birds and me
Wild About Game — this year on September 7, 2014 — an annual Iron Chef - style cooking competition and festival promoting sustainably raised game
birds and meats.
«The frightening aspect is the quantity of
birds being
sold when we don't know anything about the state of the
wild populations,» says Chris Harbard of the RSPB.
«We don't know how many tree sparrows there are in China but the size of the consignment underlines the volumes of
birds being
sold — and it must have some effect on
wild populations.»
Peanuts (for particular
wild -
bird feeds) and sunflower seeds are
sold as
bird food as well, but the processing is slightly different, as is the case with hemp seeds.
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BIRD: Wild Bird Products SMALL ANIMAL: Habitats HERPTILES: The Desert Terrariums FISH: Selling Lives
BIRD:
Wild Bird Products SMALL ANIMAL: Habitats HERPTILES: The Desert Terrariums FISH: Selling Lives
Bird Products SMALL ANIMAL: Habitats HERPTILES: The Desert Terrariums FISH:
Selling Livestock
At every trade show there are premium
wild -
bird food companies that don't
sell to the mass - market.
Pet shops are
selling themselves short by not taking advantage of the
wild bird feeding industry, and the billion pounds of
wild birdseed Americans are feeding each year.
Selling products for
wild birds is a win - win for everyone, as the
birds get a high - quality food to eat, the customer feels they are caring for their
wild birds and the store brings in more business.
Focus On: Store Fixtures Dog: Beds Grooming: Tables & Lifts Cat:
Selling to Life Stages Natural: Beds & Furniture
Bird:
Wild Bird Products Small Animal: Habitats Herptiles: Terrariums & Accessories Fish:
Selling Livestock
So, if a pet retailer can encourage customers to feel similarly about the
wild birds in their backyards, then that store is going to be able to
sell wild -
bird products, opening up another revenue stream and giving customers another reason to visit the store.
Even if a store just
sells dog and cat products, which is the most common type of pet supply store in the U.S., more than 40 percent of its customers feed
wild birds — that's a lot of potential add - on sales.
Many pet retailers I've talked with either say they tried to
sell wild -
bird food, but it didn't
sell well, or that there is no need to bring it in since their customers are not looking to buy it at a pet store.
Educating the employees will allow them to teach customers why the
wild bird food
sold at the pet store is not only healthier for the
birds and will attract more species, but also a better value than the cheaper mixes.
Besides a variety of
wild bird food types, feeders are a beneficial addition to the product assortment — otherwise it would be like
selling parakeets but not stocking any
bird cages for them to live in.
Do storeowners think that
wild bird products would not
sell well, since many other stores
sell these items?
The nice thing about
wild -
bird feed and related products is that there is a small learning curve compared to
selling a parrot or fish - tank setup, for instance.
Many of the cheap
wild bird seed mixes
sold in large chain stores are also made up of fillers, because the seeds that are most favored by
birds are expensive.
Pet stores should also take advantage of the many resources offered by high - end
wild bird food and product manufacturers when deciding what to offer and how to
sell it to clients.
The better news is that
selling premium
wild bird products in a pet store is really becoming a no - brainer when we consider how people's views are changing.
Becky Krause, pet and
wild bird division manager at Prince Corporation — a wholesale distributor and manufacturer of agricultural, lawn and garden, pet and
wild bird products — says pet stores are uniquely suited to
selling premium foods, since customers often need some explanation about what makes these foods higher in quality or in price.
Manufacturers are also being innovative in the feeder category, and
selling feeders can be a great entry point for retailers looking to get into
wild -
bird product sales.