Not exact matches
They want authors to write
in a certain
genre, for a
specific market, because that's what's «
selling» this month, e.g. shiny vampires; never mind that by the time the book is actually published (oh, about 12 - 18 months after the deal is signed), the new flavour of the month will be glowing werewolves.
However, if you want to take it up a level, you could ask them to send you a signed copy to include
in the prize you're offering, but that's unlikely if you only have a website
selling your own book — which is why it's much better marketing to build up a
genre -
specific platform, rather than just an author website.
Book fairs help you
sell your books to your target audience, and typically the organizer of a book fair will compile a list of 10 - 100 books
in a
specific genre.