Sentences with phrase «selling mobile ad»

Not exact matches

The company started as a mobile ad network and collected so much data across so many devices that it began to leverage the insights it had gained by selling them to businesses.

Foursquare took the list of places where Herradura is sold and used location data from mobile phones to target ads to people who had been at or near those stores in the past or were likely to buy premium alcohol.

Yahoo might build an ad network like Facebook's Audience Network, which will allow it to sell ads across platforms, including mobile.

And in addition to the usual service fees, T - Mobile sees the possibility of selling TV ads using targeting technology that is more precise than what is possible through cable networks.

The for - profit venture, led by Canadian CEO Jonah Brotman, keeps a portion of the margin (it buys at 30 % below retail and sells to vendors at 20 % below) and aims to generate more revenue through mobile phone ads.

Twitter sells «promoted Tweets» to businesses, which is an ad that gets inserted into people's mobile feeds.

Ads could be sold across paid search, YouTube, display and mobile on Twitter — while filling a gap for Google, which has struggled with social media.

(The most common mobile ads are simple text links and display adds that are sold based on cost per clicks, cost per acquisition, and cost per thousand.)

Foursquare took the list of retailers selling Herradura, then incorporated location data from mobile phones in order to target ads to consumers who had frequented (or been near) those retailers in the past.

The following week, the stock price starts dropping amid concerns about Facebook's ability to keep growing revenue and sell ads on mobile devices.

As Oath starts to connect disparate properties, from Verizon's mobile business to Yahoo Mail, one of its top selling points is the ability to decipher shopping behavior by analyzing email, ad executives say.

The company began selling advertising in earnest only in 2010, devising a means for ads to appear in the message streams of users that has proven effective for both desktop computers and mobile devices.

Flurry works with 8,000 mobile publishers, such as news outlet the Guardian and game maker Sega Corp., who use the service to sell banner ads within apps.

Investors are not convinced that selling ads or content like applications on mobile phones can make much money for them.

Grindr already hosts mobile banner ads sold by CPM alongside notification - style broadcasts that can be pushed to local and national audiences using the app's geo - location data.

At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it's all being logged and collated and sliced and packaged and shipped out... And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen.

And when you consider that OEMs like Samsung, third parties like Amazon and even mobile carriers also sell apps and services on top of Android and the fact that Android ad revenue exceeds iOS, Android is the more profitable platform of the two in terms of software and services.