Sentences with phrase «selling nameplate worldwide»

Not exact matches

The Toyota Corolla nameplate celebrates its 50th anniversary this year — it launched in Japan in 1966 and came to America in 1968 — with more than 43 million Corollas sold worldwide over the past five decades.

For the American car owner, luxury has been defined by names such as Cadillac, Mercedes - Benz, BMW and Jaguar - American and European cars that set the standard of automotive quality for decades.Now consumers are being told to look to the Far East for class.This fall, two Japanese automakers - Toyota and Nissan - have begun selling their own brand of automobile luxury: Lexus and Infiniti.The introduction of those two luxury nameplates has stirred a marketing battle of worldwide proportions, and the auto industry is watching closely to see if the Japanese can repeat history and exert influence in an area that was previously unknown to them.