But then he digs a bit deeper, looking for
semantically related keywords using Wordtrackers Keyword Tool.
The idea here is that any particular keyword will have a cluster of
semantically related keywords that are often found in association with that particular keyword.
If your page contains your focus keyword but none of the LSI keywords typically associated with that keyword, Google is going to say to itself: «This is odd - keyword «x» is usually found together with these other
semantically related keywords, yet this page doesn't have any of the LSI keywords.»
The semantically related keywords need to be sprinkled around the article.
Not exact matches
Latent Semantic Indexing
keywords are words that are
semantically related (i.e. similar in meaning) to your primary
keyword.
Search engines now understand that certain
keywords are
semantically related to each other.
It means that if you want to rank high in the search results for «bitcoin» you need to cover as many as possible of the
keywords semantically related to «bitcoin».
The second way to create negative
keywords is to use the Google
keyword tool and look for words that might be
semantically related to your product but are in actuality not at all
related.