It now competes with Facebook Inc., which tried to buy Snapchat for $ 3 billion last year and started its own product to
send ephemeral photos and videos after being rebuffed.
Now when
you send an ephemeral photo or video from the Instagram Direct camera, you can decide whether recipients can only view it once, replay it temporarily or see a permanent thumbnail of it in the chat log.
Not exact matches
While
ephemeral photos are a great way to
send something funny and start a conversation with your friends, many users
sent multiple snaps back and forth just to chat.