However the real process of character formation involves not merely an absorption of precepts, but also the general orientation of the soul in which the
ethical life is integrated with «the good life» in its broadest
sense, so that morality becomes a
matter of aspiration as well as exhortation.
Comparing and contrasting the editorial and the ad (an easy exercise) raises several
ethical questions regarding the role of the media when it comes to carrying ads that directly assert, or strongly leave, a highly doubtful message regarding vitally important
matters, especially when the media
sense that a deception may likely be occurring.