Then it struck me; what they were saying made perfect
sense for book marketing as well.
Not exact matches
Bridgewater's Ray Dalio says «keep dancing» but party ending soon [CNBC] Ex-Viking CIO Sundheim plans to start equity hedge fund [Bloomberg] Tourbillon's Jason Karp: this
market doesn't make any
sense [Business Insider] Robert Soros stepping down from Soros Fund to start his own [Business Insider] Insurance dedicated funds: the hot new way to avoid taxes [Bloomberg] Hedge funds makes the case
for humans over AI [Bloomberg] The
book tour approach to launching a hedge fund [All About Alpha] The last hedge fund pit bull [Institutional Investor] Investing pioneer Jay Regan on hedge funds, fees and competitive
markets [Collaborative Fund]
IF he was already going to be a face
for the Indian
market, it would've made more
sense to just
book him as a face.
Praised
for his savvy
marketing sense (though he reports past jobs include roofer and yacht captain), Howey seemed to build a voracious fan base with his serialized novelettes, also sending free
books to important bloggers and Goodreads reviewers to spread the word.
More generally, do you think it makes
sense for authors to «outsource» (part of) the
marketing of their
books?
Quirk
Books has a special talent
for classic literature mash - ups (a
market no one could have seen coming) with their long list of bestsellers including Pride and Prejudice and Zombies, Dawn of the Dreadfuls, The Meowmorphosis,
Sense and Sensibility and Sea Monsters and Android Karenina.
For an industry that has suddenly gone from dominant (sole)
market player to segment - oriented player that probably makes
sense, because
book publishers sell
books as physical objects.
Self - publishing allows you the benefit of long - tail
marketing, meaning you can promote your
book for years at your own level of comfort, effort, and speed, as finances and time permit, and using methods that make the most
sense for you.
The thoughts self - published authors have on
marketing go between a hatred
for it, and a
sense of «ugh» towards it, realizing they still need to
market their
books.
Here's why this
book makes
marketing sense for today's author:
Determining which publishing option makes the most
sense for YOU and your work, making
sense of the resources you'll need to engage to publish your
book, understanding the
marketing efforts required to launch your
book into the widest universe of your readers... that's the mission.
Choose a distribution and
marketing plan that makes the most
sense for your unique
book, and the plan that allows
for the most profits off the
book's retail value.
That means you can bring your
book to
market in a way that makes
sense for your genre, goals and audience.
Mr Hughes said becoming an Eason franchisee «makes
sense»
for the business «given the decline in the overall
book market and the threat from online»
Does it really make
sense for authors to go through the grueling process of querying agents and editors when that time could be spent getting their
books to
market and building the foundation of a long - term career?
It makes some
sense that they would want out of the tablet
market for good, since other tablets can run the Nook app, but how would they be a competitive ebook vendor if there are no dedicated e-readers compatible with their
books?
But if it makes
sense to create a print edition
for your
book's
market, then it's worth considering.
Technology has helped lower the entry level into the children's
book market but still not to the point where it makes financial
sense to produce digitally other than
for tests or family and friends.
While there are ebook autographing options on the
market, such as Kindlegraph, that inserts a page file into the reader's digital edition with an author signature, Autography has been working to continue to bring the
sense of community that comes from the
book signings and meeting of authors, as well as the ability to personalize the signature page
for specific reading fans.
Not only do I feel an immense
sense of achievement in having finally produced the
book that's been rumbling around in my head
for years, I'm also delighted at how well received the
book has been so far — and that's before my serious
marketing and promotional work have really kicked in.
Subtitled, How to Publish Your
Books With Online
Book Marketing and Print on Demand by Lightning Source, authors will find the information they need to decide if self - publishing and print on demand technology make
sense for them.
As a self - published author (or even an author working with a hybrid publishing house where a fee is paid upfront
for the house's services), the process of a
book's publication works «backwards» in a
sense: you spend money in the beginning
for editing, cover design, formatting and
marketing, while retaining the rights to your
book indefinitely and thus receiving full royalties
for as long as the
book is being sold.
It is doubtful they make a penny from the sale of a Kindle,
for example, but the average Kindle owner buys something like 15
books a year, and there is high profit
for Amazon in downloading a data file with a retail price of $ 10 or more.Convince me there is another solution which makes sound * business
sense * — not what you think a user would want to see, but a solution which would otherwise justify Amazon bringing to
market a device which by itself would generate nothing more than a tiny profit to a small loss
for each device sold.
In a
sense, most nonfiction
books are
marketing - driven because they are often written
for a specific niche.
And a bit of a head - slap moment
for me — when you laid out how the success of a traditionally - published
book must depend upon multiple uncoordinated publishers and divisions who are each separately pursuing their own distinct print - first
marketing strategy in each territory, the rarity of traditionally - published international bestsellers makes perfect
sense.
So at the end of the day
for saving the money the publisher and agent get you start dealing with paying websites,
book covers and online
marketing, that's not a business case, that's simply «hate to the system» That makes zero
sense.
A good developmental editor can provide a
sense of the
market for a given
book project.
Recently I wrote a post about how it doesn't make
sense for me to
market your
books for you (or even hire virtual assistants to help you do it).
Self - publishing makes
sense in many situations:
for instance, when the author has identified a
market that isn't currently served by trade publishers, and has a plan to reach that
market; when the author is publishing a
book to accompany some other form of presentation or workshop; and when the author is willing to sacrifice the advantages of trade publication in order to enjoy more autonomy over the process.
If you're launching a series of
books and trying to define your niche
market, using an eBook
for market research may make better
sense than jumping right into print.
For instance, my
books sell primarily to the school / library
market and going to a
book fair put on by the state library associations makes more
sense than BEA.
Rick Ferri wrote in his
book «All About Index Funds» that 25bp below the benchmark is regarded as an ideal target.John Bogle also commented in his
book «Common
Sense on Mutual Funds» that the tracking error must be as close to zero as possible
for market returns to be as close to 100 %.
In his short and very readable
book The Little Book on Common Sense Investing, Bogle presents a compelling case for what he calls «the majesty of simplicity»; i.e., investing the stock portion of your portfolio in the entire stock market by using a low - cost total stock market index f
book The Little
Book on Common Sense Investing, Bogle presents a compelling case for what he calls «the majesty of simplicity»; i.e., investing the stock portion of your portfolio in the entire stock market by using a low - cost total stock market index f
Book on Common
Sense Investing, Bogle presents a compelling case
for what he calls «the majesty of simplicity»; i.e., investing the stock portion of your portfolio in the entire stock
market by using a low - cost total stock
market index fund.
When looking
for the best investments,
market cap often makes a lot more
sense than the equity value that appears on the company's
books.
I do have a
book of criminal cases also that I keep, on top of all this other things I'm doing and so I knew that I was not in a position to hire someone else to work
for me as an associate at this point, I wasn't ready to make that jump, and he was willing to come in and make an investment into the front end, getting it launched, getting the advertising done, and doing more of the cases, more of the legwork on it, so it was an attractive situation
for both of us because he wasn't going to be able to develop it himself and
market it and I wasn't going to be able to do all the work myself and so it made
sense to work together.