«The last thing I want to do is just throw around a bunch of clichéd terms,» Ishii said, «but I honestly believe that our company DNA, high production development
approach, and unabashed focus on the core community is going to be what
separates us from the rest of the pack... So while it's true that the [mobile] marketplace is crowded, a big part of that crowd is currently made up of very forgettable factory processed
gameplay experiences.