They are easier to manage because you don't need to develop a totally
separate mobile friendly website.
Not exact matches
A
mobile -
friendly website is often very much
separate from a company's primary online presence.
Our
website is
mobile -
friendly which means there is no need to download or purchase a
separate app.
A few years ago (some schools still struggle with this), in order to have a
mobile -
friendly site, schools developed a
separate mobile website.
However, 165 of the 852
mobile -
friendly sites we tested opted for a
separate mobile website instead of optimizing their standard
website to be fully responsive.
Many
websites have
separate mobile or
mobile -
friendly websites, but this is not enough.
For example, marketers may be using different or
separate URLs or locations for
mobile friendly sites rather than having a single
website, Gibby says (example:
mobile.example.com vs. www.example.com).